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Learn moreJan 2021
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Personal care appliances is set to see declining sales in 2020, due to a large proportion of the workforce staying at home (for example, due to working-from-home). Therefore, consumers do not feel the need to dress up or invest as much into personal grooming.
Sales of personal care appliances via e-commerce will see a boost in 2020 as consumers did more of their shopping online from within their homes. The category suffered, like other consumer appliances, from the ban on sales of non-essential items during lockdown.
Home of Living Brands will retain its leadership of the category in 2020, with its Remington, Salton and Russell Hobbs brands remaining popular among consumers. The company boasts a range of high-quality, well-priced appliances, which has allowed it to maintain a stable share over the review period and capture just under a third of volume sales.
Dyson, a prominent global player in vacuum cleaners and air treatment products, has introduced a Supersonic hair dryer to the category. Although the first version was launched in 2016, the professional edition dryer was launched in 2018 and retails for R5,999, which exceeds the budget of almost all South Africa consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.