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Country Report

Personal Care Appliances in

Personal Care Appliances in South Africa

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Products associated with health and wellness products soften the decline of sales

Personal care appliances is set to see declining sales in 2020, due to a large proportion of the workforce staying at home (for example, due to working-from-home). Therefore, consumers do not feel the need to dress up or invest as much into personal grooming.

Drugstores/parapharmacies and supermarkets boost presence of affordable brands

Sales of personal care appliances via e-commerce will see a boost in 2020 as consumers did more of their shopping online from within their homes. The category suffered, like other consumer appliances, from the ban on sales of non-essential items during lockdown.

Home of Living Brands retains lead while private label gains share

Home of Living Brands will retain its leadership of the category in 2020, with its Remington, Salton and Russell Hobbs brands remaining popular among consumers. The company boasts a range of high-quality, well-priced appliances, which has allowed it to maintain a stable share over the review period and capture just under a third of volume sales.

Dyson launches supersonic hair dryer for high-end consumers

Dyson, a prominent global player in vacuum cleaners and air treatment products, has introduced a Supersonic hair dryer to the category. Although the first version was launched in 2016, the professional edition dryer was launched in 2018 and retails for R5,999, which exceeds the budget of almost all South Africa consumers.

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Personal Care Appliances Sample Report Personal Care Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Care Appliances in South Africa?
What are the major brands in South Africa?
What is the share for hair care appliances?
Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Personal Care Appliances in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Products associated with health and wellness products soften the decline of sales

Drugstores/parapharmacies and supermarkets boost presence of affordable brands

Home of Living Brands retains lead while private label gains share

Dyson launches supersonic hair dryer for high-end consumers

Chart 1 Dyson Supersonic Hairdryer

RECOVERY AND OPPORTUNITIES

Sales set to be boosted by more time outside the home

Private label to stimulate emergence of lower-cost brands

E-commerce and drugstores/parapharmacies to continue gaining share

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 2 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Body Shavers by Format: % Volume 2015-2020
Table 6 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 7 NBO Company Shares of Personal Care Appliances 2016-2020
Table 8 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Personal Care Appliances in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Products associated with health and wellness products soften the decline of sales

Drugstores/parapharmacies and supermarkets boost presence of affordable brands

Home of Living Brands retains lead while private label gains share

Dyson launches supersonic hair dryer for high-end consumers

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Personal Care Appliances in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Products associated with health and wellness products soften the decline of sales

Drugstores/parapharmacies and supermarkets boost presence of affordable brands

Home of Living Brands retains lead while private label gains share

Dyson launches supersonic hair dryer for high-end consumers

RECOVERY AND OPPORTUNITIES

Sales set to be boosted by more time outside the home

Private label to stimulate emergence of lower-cost brands

E-commerce and drugstores/parapharmacies to continue gaining share

CATEGORY DATA

Consumer Appliances in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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