Electric facial cleansers gained prominence in the pandemic period and such products have continued to become increasingly popular, especially amongst younger generations. There has also been an increase in product availability in the market in terms of price ranges, which can vary from BRL30 to nearly BRL2,000 (from the premium brand Foreo).
Addressing the growth of each distribution channel or the representativeness of e-commerce is highly relevant for manufacturers and retailers within personal care appliances, but the customer experience along all points of contact with the brand is now also gaining more prominence in marketing and commercial strategies. As consumers can easily access websites, prices and product reviews online, awareness of a positive purchasing process is also becoming part of the purchasing decision when looking for a hair dryer or a beard trimmer, for instance.
According to Euromonitor’s Economies and Consumers annual data, more than 70% of the Brazilian population belongs to social classes D and E. In the last two years, the double-digit inflation rate has been pressuring consumers’ purchasing power across many categories, from consumer appliances to food, fuel and energy.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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