Personal care appliances is set to see steady growth in retail volume terms over the forecast period, with sales growth continuing to be largely driven by demand for hair care appliances. Nevertheless, stronger growth is likely to be curtailed by the category’s maturity and greater confidence in returning to hair and beauty salons as COVID-19 fears ease.
International brands are expected to dominate personal care appliances over the forecast period, while local players are expected to lose further ground. Personal care appliances has been dominated by international players, as consumers typically prefer to purchase well-known imported brands for their stronger functionality and dazzling appearance.
Tescom was one of the most dynamic players during the review period with it seeing strong growth especially in hair care appliances and it looks set for a bright future. Since Chicony Electronics Co Ltd introduced Tescom into Taiwan in 2015, the brand has continued to expand its retailing presence from online shops, independent electronics and appliance specialist retailers to Tsann Kuen, Japanese supermarkets and Costco outlets.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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