Personal care appliances is expected to see slow and stable retail volume growth throughout the forecast period. Convenience and ease of use are likely to have strong appeal when consumers make purchasing decisions for personal care appliances in the coming years.
The sustainability trend can be seen across many industries and categories, and it is also evident in personal care appliances. The big players are joining the sustainability journey, with Procter & Gamble, for instance, having its NetZero climate ambition until 2040, and aiming to use 50% recycled plastic for its packaging.
Besides sustainable developments and higher consumer awareness of hygiene and health, the pandemic has had a huge impact in terms of consumers’ use of different distribution channels. There has been a definite shift to e-commerce as platform for purchasing personal care appliances, and this is set to continue in the coming years.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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