Personal Care Appliances in Germany

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Care Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Care Appliances in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Care Appliances in Germany?
  • Which are the leading brands in Germany?
  • How are products distributed in Germany?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Personal Care Appliances in Germany - Category analysis

KEY DATA FINDINGS

More and more start-ups enter oral care appliances
Braun and Oral-B lead personal care appliances
Ongoing innovation will keep driving sales of personal care appliances in Germany
Sustainability a factor in personal care appliances
Pandemic sets a path for lasting growth in e-commerce
Table 1 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 2 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Body Shavers by Format: % Volume 2017-2022
Table 6 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 7 NBO Company Shares of Personal Care Appliances 2018-2022
Table 8 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Consumer Appliances in Germany - Industry Overview

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 16 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 17 Sales of Consumer Appliances by Category: Value 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 24 Sales of Small Appliances by Category: Volume 2017-2022
Table 25 Sales of Small Appliances by Category: Value 2017-2022
Table 26 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 27 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 29 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 30 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 32 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 33 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Care Appliances

  • Body Shavers
  • Electric Facial Cleansers
  • Hair Care Appliances
    • Battery Toothbrush Units
    • Electric Toothbrush Units
    • Other Oral Care Appliances
  • Other Personal Care Appliances

Personal Care Appliances

Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.

See All of Our Definitions
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This report originates from Passport, our Personal Care Appliances research and analysis database.

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