The emergence of hybrid formats within body shavers for men increased the retail volume sales of personal care appliances in 2018. Manufacturers have played a strong role in enhancing their products to fit their customers’ needs in having the best shaving results wherever they go.
Consumers base their purchasing experiences based on satisfaction; therefore, for body shavers, men enjoy multi-blades, waterproof and compact devices with built-in cords. This gives them the efficient finish they need on a daily basis.
The Gillette Co retained its leadership due to its strong brand Braun, which maintained its strong presence and reputation among consumers under body shavers. Its continues to gain retail volume share due to its women’s epilators, which are extremely popular.
The average unit price for personal care appliances heavily declined in 2018. Most brands of body shavers are imported and imported products are very expensive after the change in foreign currencies.
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This industry report originates from Passport, our Consumer Appliances market research database.