As the economy stabilises in the forecast period, the purchasing power of average households is expected to recover, driving positive sales of personal care appliances. It is anticipated that more generic brands will enter the category with competitive quality.
The rate of growth in retail volume sales of hair care appliances is set to remain relatively robust for the forecast period as new product launches, widening distribution, and growing consumer awareness of these appliances play a role in creating higher sales. Growth in this category will also be supported by the increased number of female workers in the labour force.
As more consumers begin to recognise the benefits of e-commerce (such as its affordability, wide range of prices, and convenient time-saving delivery options), the e-commerce share of personal care appliances is predicted to rise further. Although beauty speciality stores will continue to be the primary conduit for these gadgets, the channel is expected to be negatively affected by this trend.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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