Disposable income is expected to increase over the forecast period, while more locals are expected to enter the workforce, with this being supported by the Kingdom’s Vision 2030 strategy and its Saudisation programme. This should help to drive demand for personal care appliances, with the need to keep a well-groomed appearance likely to become increasingly important.
E-commerce will likely continue to play an increasingly important role in the sale of personal care appliances over the forecast period. The online marketing activities seen during the pandemic outbreak are expected to intensify in the forecast period as players look to increase awareness of the benefits of using their products.
Multifunctional personal care appliances will continue to grow in popularity during the forecast period, as these products will become more widely available. However, this will likely contribute to slower volume growth in personal care appliances, as consumers buy fewer, but more expensive products.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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