Demand for personal care appliances is expected to stabilise in terms of volume over the forecast period. After investment in the purchasing of new appliances during the COVID-19 crisis, the return to physical workplaces and to socialising away from the home will increase consumers’ attention to personal appearance, but will also drive consumers to turn more frequently to professional personal care services.
Body shavers is expected to see volume sales decline throughout the forecast period. The category will see sales adversely affected by the use of out of home professional beauty centres and the result of definitive laser depilation treatments.
The private label segment is set to continue to gain ground in personal care appliances during the forecast period. This movement will be supported by practically all players’ ongoing investment in the release of similar products and the provision of increasing shelf space to private label options.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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