Demand for personal care appliances is set to see robust retail volume growth in the forecast period, and Malaysian consumers will increasingly seek out solutions they consider to be better-value offers within hair care appliances, with many locals going for the cheapest option available that offers good enough quality. Oral care appliances will remain by far the largest and most important product area with growing competition among brands translating into more competitive pricing.
One significant threat to growth is economic uncertainty in the country, with COVID-19 having led to the closure of businesses and widespread job losses and high inflation in 2022 exacerbating financial woes. While locals are showing a growing interest in oral care appliances and to a lesser degree electric facial cleaners, these tasks can be carried out with a manual toothbrush or by cleansing their face by hand.
E-commerce is gaining volume share and recording rapid growth in 2022, just as it did the previous year, outperforming the dominant appliances and electronics specialists channel. Popular online platforms Lazada and Shopee experienced increasing demand for personal care appliances with non-essential retailers closed during the lockdown.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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