Personal care appliances should perform positively over the forecast period, with total volume sales growth predicted to be only slightly lower than during the review period and the majority of categories expected to expand at impressive rates. Rising image- and health-consciousness among the Hungarian population – particularly among young adults – will continue to broaden the appeal of different product types, with increasing exposure to beauty and grooming trends via social media set to remain highly influential in this regard.
Other oral care appliances is expected to be one of the better performing categories within personal care appliances in volume growth terms over the forecast period. While this is partly because sales are emerging from a relatively low base, it will continue to benefit as rising health-consciousness encourages Hungarians to embrace more thorough oral and dental hygiene routines via the regular use of oral irrigators, electric flossers etc.
Electric facial cleansers looks set to record robust growth in volume sales throughout the forecast period. This category is likely to be among those that benefits most from consumers choosing to cut back on visits to beauty salons to save money as high inflation continues to erode spending power.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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