Personal care appliances is expected to maintain slow and stable retail volume growth in the forecast period, driven by the steady growth of hair care appliances and oral care appliances, as well as the rapid growth of beauty devices such as electric facial cleansers, and products under other personal care appliances, such as facial lifting devices and LED masks.
Hair loss is expected to remain a key concern amongst consumers. With the recent rapid increase in the number of patients with hair loss concerns, consumers’ awareness of care for hair loss has largely increased, even amongst those who do not yet suffer from the issue.
In 2022, the multinationals Procter & Gamble, Conair, and Philips are set to retain their leading positions within personal care appliances in volume terms, due to their strong brand identities, advanced technology and wide distribution networks. All players offer recognised flagship products and wise product ranges based on consumer segmentation.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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