In 2023, personal care appliances is set to maintain similar retail volume growth rates as in 2022, although they are still expected to be slower than those seen pre-pandemic. Notably, hair care appliances is expected to continue developing in the forecast period after its small slump in 2020, as appearance will become more important the more time consumers spend outside their homes.
The e-commerce channel is expected to continue seeing growing share in personal care appliances in the forecast period. The emergence of the COVID-19 pandemic intensified the shift to the digital space as lockdown restrictions and fears of contracting the virus encouraged more consumers to order products online.
Whilst only a few players hold very strong retail volume category shares in 2022, smaller brands may start to thrive in the forecast period. For example, Xiaomi, which is not currently a major brand in personal care products in Israel, is expected to gain significant shares.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.See All of Our Definitions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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