Demand for monitors will slow down in 2021, but this is not preventing manufacturers from launching new models, particularly those enhanced with mini-LED technology, throughout the year. Acer announced three gaming monitors in April with two new Acer Predator monitors and a slightly more affordable Acer Nitro.
Over the review period, mid-range laptops have been steadily improving in terms of features and capabilities. Manufacturers are adopting elegant designs, improved displays (through bright panels), and using premium materials (such as metal chassis) to boost the quality of such models.
Gaming saw strong growth in 2020 as more consumers took up the hobby to alleviate boredom during the pandemic. Given the continued lockdowns and restrictions in 2021, the outlook for gaming remains positive.
Due to its continued innovation and quality, Apple was able to maintain its lead for another year in 2020 in computers and peripherals, with more than double the share of its closest competitor. The company is expected to remain in the top position throughout the forecast period with its lead in desktops and tablets particularly supporting volume sales.
Hewlett-Packard currently remains in second position in computers and peripherals in Australia and is looking to continue increasing its category share over the forecast period. Hewlett-Packard leads in printers and laptops with their new launches receiving positive feedback and set to continue performing well.
Thanks to the surge in sales of home printers in 2020, the prospects for the category are looking promising over the forecast period. The increase in number of people working from home has encouraged consumers to invest in their home offices, forcing manufacturers to respond to the demand.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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