After an outstanding year for sales of laptops in 2020, 2021 is set to record a decline in retail sales. One of the main reasons is the supply chain issue, with the global chip shortage having a major impact on the availability of laptops.
According to trade interviews, sales of monitors increased significantly in 2020 due to the home office trend during COVID-19. It was entry-level monitors that sold out due to the work from home trend, as demand flooded in for lower-end models, reversing the previous premiumisation trend due to the popularity of gaming monitors.
With advances in computing technology, the processing power of tablets has increased. For general tasks such as media consumption, web browsing and office work, tablets have the computing power to replace laptops.
Asus saw notable growth in 2020, as its Republic of Gamer (ROG) line-up captured the attention of a lot of gamers. ROG was the leader in gaming computers, and although retail volume sales of laptops are set to decline in 2021, the brand is set to show resilience against this correction, seeing only a slow fall in sales.
After seeing dwindling volume sales for a few years, in 2020 LG finally broke its downwards trend with a new product. With its new line of LG Gram laptops, its unique selling point is that it is one of the lightest laptops available in the market.
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