2020 saw a particularly weak performance by computers and peripherals in Indonesia due to the disruption caused by the pandemic. With gloomy economy prospects as a result of unemployment and pay cuts, consumers preferred to save money despite the need to purchase computers and peripherals to support work and study from home activities.
While overall sales of computers and peripherals are declining due to supply constraints and growing price sensitivity, one positive area of the category is emerging from the increasing interest in gaming during the pandemic. As an increasing number of consumers spend longer periods of time at home and are streaming online content via platforms such as YouTube and Twitch, they are starting to invest in the gaming ecosystem either to become professional gamers or for casual entertainment.
The trend for Chinese smartphone brands entering computers and peripherals has been gaining momentum in Indonesia. Huawei initiated this trend in 2020 by releasing laptops and tablets in the country.
Laptops, monitors, and printers are expected to experience the strongest growth rates over the forecast period. For laptops, its low household penetration rate means that it still offers further growth potential, especially with increasing online activities driven by the lingering effects of the pandemic.
Overall, computers and peripherals still struggle with low penetration rates in Indonesia due to lack of consumer awareness of the products available and an understanding of why they need to own one of these devices. With an expected rise in urbanisation and increasing disposable incomes as the threat of the pandemic wanes, it will become crucial for manufacturers to increase awareness of the importance of ownership of specific products in this category.
2020 and 2021 were positive years for business sales of laptops. Many businesses have been forced to provide laptops for their employees due to increasing work from home activity during the pandemic.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
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