COVID-19 negatively impacted overall sales of computers and peripherals in 2020, as the category faced a retail volume decline, and this is set to continue into 2021. More people have worked from home in order to avoid the spread of the virus, driving business demand in some categories, such as tablets.
Within peripherals, after a turn to slow volume decline in 2020, printers is set to see a slowing of the fall in sales in 2021, although is still expected to experience a negative performance due to a slowdown in purchasing, as consumers have tried to cut costs due to the economic impact of COVID-19. The category has also faced some product shortages due to the drop in imports during the crisis.
In 2021, computers and peripherals is expected to continue to be led by the leading player in computers, Acer, which is also set to extend its volume share slightly. The company launched five new Intel Gen 11 laptop models towards the end of 2020, after the launch was postponed by five months due to COVID-19.
Computers and peripherals is expected to see a slowing rate of volume decline over the course of the forecast period as consumer confidence improves and more consumers are likely to be willing to spend on less essential products. Despite the expectation of continued growth for business tablets in the forecast period, business sales of laptops and desktops are expected to continue to decline.
Despite the move to laptops, even this category is forecast to see a decline in retail volume terms in the forecast period, although current value sales are expected to see a solid increase as consumers shift to higher-quality products and are less concerned about price as the economic impact of the virus fades. In addition, the average unit price of desktops is also predicted to increase over the forecast period.
Peripherals is expected to see a divergent performance in the forecast period. Printers is expected to continue to see one of the strongest retail volume growth rates in overall computers and peripherals in the forecast period, thanks to the continued demand for home schooling and the rising number of small businesses.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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