More than a year since the COVID-19 pandemic started in Brazil, working and studying from home continues to be an important driver of consumption in computers and peripherals. In many homes, laptops/notebooks have started to be considered as essential items, which every member of the family needs for professional or educational purposes.
Computers and peripherals still faces a low penetration rate. Whereas mobile phones have arrived in many households in the last five years, there is still a long way to go for laptops/notebooks, tablets and desktops.
Globally, the electronics industry has been suffering from a shortage of components, such as microprocessors, LCD screens and sound cards. These circumstances have directly affected the supply chain within computers and peripherals, whether it be monitors, desktops, laptops or tablets.
In 2021, the Brazilian population has started to be vaccinated against COVID-19, although at a slow pace. This hinders the prospects for economic recovery, which will tend to improve when a bigger part of the population is vaccinated and then feels safe to return to their usual out-of-quarantine routine.
Whereas before the home office trend, the average consumer was commonly interested in low- or intermediate-priced notebooks for simple demands, there are a rising number of consumers who now prefer more robust products, as a better fit for the professional work routine in quarantine. It is observed that the main players have been focusing on offering better products in terms of performance, aiming to maximise productivity and improve the product experience.
In 2020, lockdown rules led consumers to rely on blogs and brand websites to research products and buy laptops/notebooks. Accurate descriptions of memory and storage, consumer reviews and product specifications on screen are welcomed by consumers, who have avoided going to shopping centres and speciality stores.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page