The COVID-19 pandemic had a significant impact on the working habits of consumers, with young professionals increasingly wanting to work remotely and/or on a freelance basis in Vietnam. This trend should benefit sales of laptops in particular, with consumers likely to want computers that are easily transportable, and which allow them to work on the move.
With the Vietnam government focusing on 5G development and commercially testing 5G networks, high-income consumers are showing growing interest in 5G enabled laptops. The category can also expect to see newer technologies and designs, with folding screens also being introduced by more brands, adding to existing products such as ThinkPad X1 Fold and Zenbook 17 Fold OLED.
Retailers are looking to tap into the growing demand for laptops in Vietnam, with this still seen to be a category that is full of potential. Chains of appliances and electronics specialists such as Mobile World, FPT Shop, and Thinkpro are trying to introduce more value and a better shopping experience to attract consumers.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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