Affected by the COVID-19 pandemic, desktops and laptops recorded strong volume and value growth during 2020, with other computers and peripherals categories such as monitors and tablets also making gains. This was all thanks to the new or stronger need to work or study from home.
With people working, studying and entertaining themselves at home, the niche of gaming laptops has been rising significantly as these models have more powerful processors, not only for playing games but also for making other important tasks smoother such as learning, programming or video editing. Also, several gaming laptop models in the market have very elite designs and are thin, light and easy to carry while priced in a value for money range (VND25-35 million).
FPT Shop and Moblie World JSC are continuously competing strongly in laptops through different activities. To attract customers, they always offer promotions and discounts with direct discounts on products, increased warranty time, accessories (mouse, bag etc) and 0% instalment payment.
Similar to what is happening in the mobile phones industry, manufacturers are investing heavily in the mid-range and low-cost laptop segments, with new products being constantly launched in this area. Models that are thinner, more compact, have a longer battery, are more powerful and come at affordable prices are those interesting consumers the most.
The Vietnamese government has been focusing on 5G development, and thus high income consumers are showing excitement for 5G laptops, which are expected to offer newer technologies and designs such as folding screen. Staying strongly connected is a key focus for the young generation and so 5G laptops are predicted to thrive in the near future, not only in the high-end segment but also in the mass-market segment, especially given the arrival of ARM (Advanced RISC Machine Chip) not only from Apple but also by Qualcomm.
While other computers and peripherals categories remain mature in Vietnam, tapping into the higher demand for laptops is becoming more important for Mobile World JSC and FPT Shop. These large retailers are trying to offer more value and a better experience in order to attract consumers, with the number of laptop centres expected to grow in the forecast period.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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