Following a surge in demand for computers and peripherals during the pandemic due to home seclusion and remote working, retail volume sales of the category are set to gradually stabilise to sit just above pre-pandemic levels by 2027. Nevertheless, newly-established habits of using portable models will likely remain relevant over the forecast period, with some companies continuing to offer employees more flexible working arrangements, at least for the short term.
As the increase in demand for monitors in South Korea in 2020 was an extraordinary occurrence driven by the pandemic and remote working, retail volume sales are expected to further decline over the forecast period following the drop in 2022. Nevertheless, a new growth area for monitors emerged during home seclusion driven by gaming enthusiasts who required a more immersive experience that playing through a television cannot always offer.
Retail demand for printers, dominated by Samsung, was declining in South Korea prior to the emergence of the pandemic, due to the main demand driven by the workplace, increasing digitisation of processes, and rising environmental concerns. However, the switch to remote working and studying provided a temporary boost to sales, with many employees needing to use a dual monitor set-up while working at home, and thus wireless and continuous ink system printers became necessary components of the home office, stimulating sales in 2020 and 2021.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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