With the pandemic accelerating remote working, consumers have become more aware of how integral their laptops are to their livelihood. As a result, growth is coming from workers upgrading their laptops to protect their income.
The pandemic has forced students from a traditional face-to-face educational set-up to a mix of online and modular learning. Continued remote learning has increased the need for a low-cost but highly-reliable device.
Printers had been declining steadily prior to the pandemic, before experiencing a resurgence of growth in 2020. While growth is not expected in 2021, printers will continue to see some demand for at-home printing among students.
Computers and peripherals are expected to see modest annual growth rates post-2021, before slipping into retail volume decline in the latter part of the forecast period, as sales continue to normalise after the pandemic. While continued growth is still expected from laptops and tablets, this will not be at the same level as it was during the pandemic.
While retail volume sales for computers and peripherals are expected to be growing slowly and then declining as the forecast period progresses, unit prices are expected to climb higher as most companies focus on premiumisation to drive up value sales. Some desktops demand will be supported by the expansion of the gaming market, with more consumers buying a gaming set-up.
Growth is expected to be sustained within the B2B channel. Businesses have been driving growth as more companies are trying to provide laptops for their employees, especially as they transition from desktop units to more portable laptops to support a remote working environment.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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