The laptops category saw a surge in volume sales during 2020, as consumers needed these products for remote working and learning. Laptops is set to remain one of the only categories that continues to see growth moving into 2021, driven by pandemic-related and non-pandemic related factors.
In late 2020, Apple introduced its first ever chip specifically designed for the Mac. Since 2006, Apple had used Intel’s chips for its Mac products, but the M1 is a creation of years of observation and analysis of its apps and workloads, and is an all-in-one that replaces the multiple chips that computers and PCs traditionally use for the processor, security, and more.
In 2020, monitors and tablets saw dynamic growth in retail volume sales. In the case of monitors, consumers needed them to set up their home offices, and also for in-home entertainment such as gaming.
While smartphones are often the focal point of conversations about 5G, industry players see much potential for 5G-enabled laptops in the market. The idea is to make laptops more mobile, combining the cellular connectivity of mobile devices with the convenience of a laptop.
Continuing demand led monitors to see dynamic growth in retail volume sales in 2020, despite constraints from the supply chain. The strong demand was fuelled by working and learning from home as well as the growing popularity of gaming.
Although the lack of availability of semiconductors became a major problem for almost all consumer electronics categories in 2020, manufacturers continued to express their concerns about the situation in 2021. Apple executives warned that the shortage could impact its iPad and iMac businesses, predicting that lower third-quarter revenue will be caused by “supply constraints”.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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