Computers and Peripherals in the US

PROSPECTS

The outlook for computers

The outlook for computers in the US remains challenging, and not a little uncertain, as consumers continue to show a desire for a combination of flexibility and performance. Most consumers seem to want a mix of mobility and performance in their devices, which leaves products such as desktops and tablets in an unenviable position.

Notebooks is a bright spot

The solution to the problems created by the above consumer preferences has proved to be a renewed interest in laptops, specifically ultrabooks and convertible devices. Ultrabooks such as the MacBook Air or HP Spectre 13 are conventional laptops which are exceedingly light, often weighing in under 1kg, and are easily transportable, whilst not sacrificing much in terms of performance and capability.

Better performance expected for business sales

Business sales of computers are expected to record a better performance than retail sales over the forecast period. This will primarily be driven by portable computers.

COMPETITIVE LANDSCAPE

The leading companies in computers

Apple remained the overall leader in computers in 2018, although its position is mainly dependent on sales of tablets, in which it outpaced its nearest competitor by almost nine million units in 2018. Dell led desktops and was second in laptops in 2018.

The competition in peripherals

Dell held the lead in monitors in the US in 2018, maintaining its position ahead of its nearest rival, HP. However, HP strongly led printers in 2018, ahead of Canon USA.

Amazon: the success story in tablets

Whilst Apple is still far and away the leader when it comes to sales of tablets, like most other players in the category, it faces declining sales. A challenger in the market is Amazon.

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