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Learn moreSep 2020
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In light of the economic situation presented by COVID-19 in the US, retail sales of computers and peripherals suffered overall in Q2. Categories that were already in decline struggled the most as local consumers had all the more reason to shun certain products that they could not justify, with the case for their usefulness more difficult to make.
Business-to-business demand for computers was the most positive outcome for the category during the pandemic with positive demand for both laptops and tablets through business in Q2 2020 compared to stagnation and decline respectively in 2019. With many employees shifting to working from home or remote status, some companies were forced to adapt and outfit workers appropriately with equipment.
American companies continued to lead computers, with a domestic company in command of all three categories. However, while Apple continued to control tablets, gaining further retail volume share in Q2 2020, it experienced declining demand after a strong performance in 2019 in response to the new iPad, including a notebook replacement calibre model.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.