To manage the spread of COVID-19 Japan declared a state of emergency with schools closed and employers encouraged to let their staff work from home where possible. With students forced into home schooling this created an increased demand for computers among this demographic.
Monitors is the one category within computers and peripherals which is expected to record growth in volume terms in 2020. New working practices are boosting demand for monitors, with additional or larger screens being used to support the growing number of people working from home.
In 2019, the Japanese Government revised the Telecommunications Business Law to ban carriers from offering plans that cover the cost of both the device, including mobile phones and tablets, and data usage. Prior to the revision, carriers placed high fees on data usage while subsidising the cost of the device.
Computers and peripherals faces a challenging future in Japan. While business volume sales could benefit from an increasing focus on work from home arrangements, especially when it comes to portable computers, retail sales are not expected to fare quite so well.
The Japanese government has been pushing forward what it calls its “GIGA School Vision”. The initial plan was to distribute one computer device per student to all public schools in Japan by March 2024.
Japanese consumers have shown strong loyalty to domestic brands in the past, believing them to be superior to foreign brands. However, the competitive landscape is shifting with some of these popular local brands such as NEC, Fujitsu and Dynabook having been acquired by large foreign tech companies.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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