Computers and Peripherals in India

PROSPECTS

Laptop demand expected to revive on the back of replacement sales and new technology

Laptop sales in India have started to pick up following a decline in sales owing to demonetisation. Sales of laptops were affected by the demonetisation of the INR500 and INR1,000 banknotes of the Mahatma Gandhi Series late in 2016 and weak consumer sentiment on the back of low employment opportunities, income and price levels made its effect felt on laptop sales through 2017 and 2018.

GST implementation hinders Digital India drive

Computers and peripherals sales to consumers were significantly impacted by the roll out of the Goods and Services Tax (GST). Laptops and tablets were placed under the 18% tax bracket, whereas monitors and printers were under the 28% tax bracket.

Sales of printers impacted by increased digitisation

Sales of printers in India are experiencing decline. The ownership of printers in the country is very low and people find it more affordable to print documents at neighbourhood photocopying and printing shops.

COMPETITIVE LANDSCAPE

Focus on expanding retail network and after sales service to increase market share

With the computers and peripherals segment in India witnessing a slowdown in growth, companies are focusing on strengthening their retail distribution and after sales services to appeal to consumers. Companies have started to identify that, along with having an impressive product line-up, it is also important to have robust after sales services to engage consumers.

Growing role for internet retailing

Internet retailing was the only distribution channel to register growth in 2018. With the increasing popularity of online retailing, companies are tying up with online players to sell their products through e-commerce websites.

International brands dominate sales

International brands dominated the sales of computers and peripherals in 2018. Domestic brands have a very limited presence in laptops and peripherals.

Files are delivered directly into your account within a few minutes of purchase.