The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2020
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The closure of non-essential stores, disruptions to imports from China and economic uncertainty have served to drive down sales of computers and peripherals even as enforced working from home and home-schooling have led to increased domestic usage of such devices. The business-to-business segment saw a significant increase in demand in the first quarter of the year as companies were forced to shut down and asked employees to work from home.
Gaming devices, including laptops, desktops, and monitors, are seeing a significant rise in demand, which has been bolstered by lockdown, as consumers have turned to gaming to pass hours of enforced home seclusion. Indeed, lockdown has both encouraged established gamers to play more often and introduced new consumers to gaming.
Hewlett-Packard India Sales Pvt Ltd remains the largest player in computers and peripherals thanks to strong brand equity and extensive distribution. During 2020, the company looked to strengthen its offer with the launch of two new laptop models: Omen 15 and HP Pavilion Gaming 16.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Computers and Peripherals in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.