While smartphones are cannibalising sales of laptops and desktops, along with the impact of demonetisation and GST, the gaming segment provides an opportunity for manufacturers. With more consumers resorting to gaming as a recreational activity to release stress and socialise, the gaming community in India is growing.
By 2024, the population in the 8-17 years age group is predicted be around 238,000. This is the school-going population, which is increasingly using laptops and tablets as an aid for school and home work.
Hewlett-Packard India Sales Pvt Ltd leads sales of desktops, laptops and printers. HP has been focusing on gaming and premium PCs and laptops, as it sees strong potential for growth in these categories.
Given that computers and peripherals are high value products and require significant consumer involvement in the purchasing process, consumers prefer to rely on store-based retailers. This is because of the trust associated with retail chains regarding product demonstrations and post-purchase services.
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This industry report originates from Passport, our Consumer Electronics market research database.