After a challenging couple of years, demand for laptops, in both retail and business markets, is expected to quickly regain growth momentum from 2024 onwards. One of the main drivers for this will be the constant innovation by players, as they are expected to offer a wider range of options that integrate QLED and OLED technology, thereby improving the definition and quality of their screens.
While experiencing double-digit retail volume growth in 2020, demand for tablets has been following a decreasing trend since 2021. This is mainly due to retail consumers and companies investing in these computers during the pandemic and the fact that the replacement cycle of tablets is, on average, approximately three years, reducing the need to make new purchases in 2023.
The current economic situation of the UK, where inflation is rising and the cost of living is becoming increasingly expensive, is forcing consumers to make more considered purchasing decisions. They are increasingly demanding better value for their money, which is why they are placing a major emphasis on the quality and durability of products rather than quantity, and are willing to pay a higher price to ensure longevity.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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