The additional purchases made by German consumers during the pandemic play an important role in the pessimistic forecast for computers and peripherals in the forecast period. Declining sales figures are forecast for the coming years across most categories, with computers suffering in particular from the high penetration of smartphones, because the group of consumers whose smartphone is considered sufficient for simple everyday tasks such as surfing websites, online shopping, and viewing photos continues to grow.
Sustainability and a more sustainable way of life is a trend that has become apparent in almost all areas of life and industries in Germany. It has also reached consumer electronics, and is expected to massively influence future trends in the industry, especially for peripherals such as printers, which are deemed less sustainable, particularly by younger consumers, who are used to a mostly digital environment.
Digitalisation has been strongly driven in companies by the last two years of the pandemic, leading to home office options, better-equipped offices and employees, and an overall more digitalised working environment. These developments are attributable to various factors that will also influence the demand for computers and peripherals.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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