The performance of laptops is expected to continue determining the overall performance of computers and peripherals over the forecast period thanks the dominance of this category in terms of both volume and value sales. The growing prevalence of e-learning in higher education institutions across the country will continue to increase demand for laptops from students to support their research.
The expansion of economic activities and technological changes will lead to large corporations and government organisations purchasing more laptops thanks to their greater versatility and the option of offering employees a hybrid working style (part from-home and part at the office). This will lead to greater volume growth rates for laptops in the business channel.
The rate of growth in the average unit price of laptops is set to slow significantly during the forecast period, as manufacturers launch more affordable products to boost their retail volume share. Chinese manufacturers like Huawei and Xiaomi (which already sell smartphones in Nigeria) could launch cheap laptops locally, putting significant pressure on existing brands like HP and Dell.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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