Both retail volume and value sales of computers and peripherals are expected to decline in 2021 compared with the previous year of the review period. This will reflect stabilisation in demand after a surge in sales during the initial stages of the COVID-19 pandemic.
Volumes sales for tablets are traditionally supported by the offline features of streaming services; specifically, the ability to download video content to watch offline. This is positions tablets as suited to travel and as mobile entertainment devices.
Despite increased price- sensitivity in the country, Apple AB is set to increase its lead fractionally in computers and peripherals in 2021. Lenovo Technology BV is expected to retain its second-place position and augment its share, thanks to the appealing quality-price- ratio of its products during a time of heightened financial concern.
The COVID 19 pandemic accelerated demand for computers and peripherals, but over the forecast period, both retail volume and current value sales are expected to decline. This will be compounded by ongoing economic uncertainty, which will see consumers' household budgets constrained for some time.
Demand for gaming-related computers and peripherals accelerated during the pandemic as consumers spent more time at home. As the pandemic recedes, demand for gaming-related computers is expected to slow somewhat, but gaming will continue to appeal to an increasing number of Norwegian men and women across a wider range of age groups.
Laptops remain the number one challenge for desktops, with laptops benefiting from alignment with on-the-go lifestyles and minimalist design aesthetics. With the number of consumers working from home likely to increase in the future, laptops will also benefit from being easily hooked up to monitors during work time then unhooked for leisure activities such as streaming, gaming or reading.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
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