During 2020, laptops was the only computers category that managed to see positive volume sales. However, in 2021 the sales volume of these devices sees a modest decrease.
Tablets in Argentina is mainly comprised of 7 inch devices, with most of these being low-priced units of Chinese origin and unknown brands. Indeed, private label brands account for more than a third of the retail volume share although this share has been decreasing since 2019.
Although laptops is the biggest category in computers and peripherals in retail value terms and accounts for more than half of computers and peripherals’ value sales, printers leads in retail volume terms in 2021. Hence HP, the leading player in printers, is the leading brand of the overall computers and peripherals category.
The first law that regulates home offices in Argentina was promulgated in April 2021. Among other issues, the law establishes that employers have to provide their employees with all the necessary hardware devices to perform their jobs.
The rise of the home office trend stems from the associated consequences of the COVID-19 pandemic which supported sales stability of monitors and printers in 2020 and to a certain extent in 2021. However, over the forecast period, as life normalises, these devices are expected to continue their downward trend witnessed before the pandemic.
Overall, the retail volume sales growth of laptops, desktops and tablets is expected to decrease over the forecast period. However, in the case of laptops the forecast CAGR is expected to decline at a much slower rate than that of the review period.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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