The personal computing devices arena, which comprises desktops, notebooks, workstations and tablets, recorded strong growth in Saudi Arabia in 2020, and as educational institutions remain closed and work from home is encouraged as much as possible, demand for computing devices remains robust in 2021. The Kingdom's Ministry of Education has emphasised the need for digital platforms so students could attend classes virtually during the pandemic.
Gaming is one of the few sectors to have been positively impacted by the COVID-19 pandemic, achieving robust growth as a result of spikes in consumer demand during the lockdown. Gaming notebooks, video game consoles, and gaming and leisure devices account for a significant percentage of sales within computers and peripherals.
Computers and peripherals remains a highly competitive category in Saudi Arabia. Despite this, the top three leading players are expected to increase their retail volume shares in 2021 as Saudi Arabians prefer to invest in trusted international brands with solid reputations for quality and reliability.
Retail unit sales of computers and peripherals are set to dwindle from 2021 onwards. After a brief boost as students and employees were forced to work at home, consumer spending will likely be focused on more essential items in the coming years as household, and personal incomes face severe challenges even as COVID-19 recedes.
With the number of virtual gaming fans set to grow in Saudi Arabia in the years ahead, sales of gaming-related devices are expected to expand rapidly and become the largest among the GCC countries. The relatively recent emergence of e-sports in Saudi Arabia has been spurred on by the social changes brought about by COVID-19 and by the Vision 2030 reform plan.
As 5G becomes more widespread in the country and reliance on computing devices deepens, companies will launch and marketing computing devices that support this network. Consumers will want powerful devices that enable efficient learning, working and gaming experiences through SSD and the latest technology.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page