Despite some difficulties with availability and logistics at the beginning of 2020, the COVID-19 pandemic had an overall positive impact on computers and peripherals due to stronger consumer demand. Although this trend will persist throughout 2021, a notable slowdown will be witnessed as consumers return to pre pandemic purchasing patterns as many return to working from the office rather than home.
Most sales generated in 2020 were attributed to compact multifunctional printers which cost around CZK1,500, and this price is expected to erode throughout 2021. However, sales will continue to grow as consumers working from home will continue to purchase such products to make their work-life at home easier.
Prior to the COVID-19 pandemic, tablets was witnessing volume decline, however, in 2020, the product area witnessed unprecedented demand and recorded double-digit growth. The main reason for this was due to the sudden demand from parents needing to entertain their children during the long periods of lockdown.
Over the forecast period, many companies, schools, and offices will realise the urgent need to update their computing equipment as part of the wider modernisation trend. Likewise, the business segment is expected to see some mild growth, especially for laptops.
Due to the COVID-19 pandemic, e-commerce has increased in popularity and the retailer will continue to perform well over the forecast period due to well-established logistics and dispatching points. However, the shift to e-commerce has put a lot of pressure on both sellers and the external carriers.
Over the forecast period, consumers will look for “power use” which is the growing trend of having a powerful laptop or tablet as a secondary device. There are several reasons for this, the first being the revival of the corporate sector.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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