Following the positive impact from the pandemic, computers and peripherals is set to see demand normalise in 2021. Indeed, laptops experienced overwhelmingly strong growth in 2020 due to the digitalisation of consumers’ activities.
In 2021, tablets is experiencing a similar trend to that seen in laptops. When the pandemic first emerged in 2020, there was a slight rise in demand for tablets as consumers sought consumption devices to use while under home seclusion.
Following the relatively healthy performance of monitors and printers in the face of the pandemic, their performance is set to weaken in 2021. Much like other products in the computers and peripherals category, home schooling and working from home bolstered growth in 2020.
Since the pandemic will likely lead to a long-term increase in the number of people working more from home, this should have a positive influence on the performance of computers and peripherals. This will be particularly evident in the categories of laptops and peripherals, which are set to see the strongest volume forecast CAGR, albeit negative.
Demand for desktops is expected to continue waning over the forecast period as consumers switch to laptops. Indeed, the ongoing advancement of laptops and the minimal innovation in desktops will further encourage the shift.
The forecast period outlook for tablets is rather lacklustre. Tablets will continue to suffer from a continued preference for smartphones among those consumers seeking a high level of portability, and for laptops by those demanding greater processing power, larger screen size, or an operating system equivalent to those used by desktop machines.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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