Lockdown aimed at preventing the spread of COVID-19 led to a spike in sales of consumer electronics, including computers and peripherals. The need to work from home meant that people had to build home offices, while the closure of schools required parents to equip their children with devices for e-learning.
The closure of non-essential stores and home seclusion aimed at containing the spread of COVID-19 have further bolstered the presence of e-commerce in computers and peripherals. Indeed, the channel is set to see its strongest share growth of the review period in 2020.
Hewlett-Packard (HP) maintained its lead in computers and peripherals in 2020, followed by Acer and Apple. HP continues to enjoy strong brand awareness amongst Italian consumers, especially within the business environment.
The COVID-19 lockdown has established the infrastructure for people to work from home and proven the viability of remote working. This experience is, therefore, likely to consolidate the existing trend towards more flexible working patterns and a greater prevalence of people working from home.
Lockdown meant that Italian consumers had to find ways to pass many hours of enforced home seclusion. Gaming proved to be a popular choice amongst many, particularly younger, consumers, serving both to strengthen the commitment of established gamers and expand the consumer base for gaming related products.
While the trend towards working from home is encouraging people to develop home offices, this is not serving to strengthen demand for desktops. This is largely because the increasing flexibility of working practices is supporting demand for portable products that can be used across multiple locations.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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