Computers and Peripherals in Turkey

August 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Computers and Peripherals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Computers and Peripherals in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Computers and Peripherals in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Computers and Peripherals in Turkey - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Widespread volume falls plague computers and peripherals in 2022
Lenovo leads overall, with HP and Asus close behind
Laptops is alone in upward movement in 2022, and consumers shift to lower-cost models

PROSPECTS AND OPPORTUNITIES

Negative volume growth to persist during forecast period
Improved financial conditions will support demand for high-end products
E-commerce to continue rising, stealing share from appliances and electronics specialists

CATEGORY DATA

Table 1 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 2 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 5 Sales of Computers by Category: Business Volume 2017-2022 Table 6 Sales of Computers by Category: Business Value MSP 2017-2022 Table 7 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 8 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 16 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 17 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 20 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 21 Sales of Consumer Electronics by Category: Value 2017-2022 Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 23 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 24 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 26 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 28 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Computers and Peripherals

    • Desktops
      • Laptops
      • Tablets
    • Monitors
    • Printers

Computers and Peripherals

Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Computers and Peripherals research and analysis database.

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