Computers and Peripherals in Turkey

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Computers and Peripherals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Computers and Peripherals in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Computers and Peripherals in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Computers and Peripherals in Turkey - Category analysis

KEY DATA FINDINGS

Adverse economic conditions and earthquake leads to stagnant volume sales
Laptops is only category to register positive growth
Lenovo asserts control as volume share increases
Volume sales are predicted to register slight volume growth
Unit prices on an upward trajectory
Competition to be based on price/quality ratio
Table 1 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 2 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 5 Sales of Computers by Category: Business Volume 2018-2023
Table 6 Sales of Computers by Category: Business Value MSP 2018-2023
Table 7 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 8 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

Consumer Electronics in Turkey - Industry Overview

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 20 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 21 Sales of Consumer Electronics by Category: Value 2018-2023
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Computers and Peripherals

    • Desktops
      • Laptops
      • Tablets
    • Monitors
    • Printers

Computers and Peripherals

Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Computers and Peripherals research and analysis database.

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