Computers and peripherals are expected to see slight volume growth in 2023, thanks to the positive performance of laptops. Volume sales of laptops will continue to be driven by the popularity of gaming computers with all other products expected to register decline.
Average unit prices are expected to rise in the forecast period, although not at the rate seen in the last two years of the review period. However, the expected recovery in the Turkish economy and falling inflation will temper price increases to some extent.
Thanks to the growing number of mid-priced computers with improved technological features, price competition is expected to become fiercer in this segment. MacBook will appeal to consumers with the highest incomes or those people who require this product for professional purposes.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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