Saturation is set to plague computers and peripherals during the forecast period with persistent negative volume growth predicted. Ownership of computers increased significantly over the review period and penetration is high.
As economic conditions improve over the forecast period, demand for higher-end models with more powerful processors is likely to grow, particularly in laptops. Gaming is gaining ground in Turkey and offers enormous potential for development and further growth in computers and peripherals, and players are predicted to innovate in line with gaming trends.
E-commerce boomed significantly for computers during the pandemic, and though its share was lower in 2021 it was still more than twice as high as was seen pre-pandemic. This was partly due to restrictions on physical stores during lockdowns, but also because players have been embracing e-commerce as a way to connect with consumers throughout this challenging time, attracting customers with special online price promotions and discounts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!