Intermittent lockdown measures continued to be extended in 2021, lasting for more than a year since they started in March 2020. The need for mobility has thus taken more importance than ever as a result, as consumers continue mainly working and studying from home.
Laptops will see a double-digit increase in retail volume sales in 2021, compared to 2020. Companies in this area seem to be ironing out importing issues and sales more than recovered from the small retail volume decline seen in the previous year, as players continue to shift their business to the e-commerce channel and customers continue working from home.
Of the big players, Hewlett-Packard is the one that managed its stocking situation best, as companies including Lenovo or Thermaltake (Asus) focused their supplies on other countries. Quintec (Apple) also faced issues despite higher prices, with its products also repeatedly going out of stock.
Retail volume and shares in computers and peripherals will move towards stabilisation at the start of the forecast period as the country looks forward to reopening. This will be followed by decline, as consumers start returning to offices and schools.
Despite the retail volume decrease expected for the forecast period, after an abnormal growth in 2020, tablets might find an important niche in educational use. Tablets offer easy access to Zoom-based education.
Sustained by people obtaining 10% pension fund withdrawals and having more free time at home due to lockdowns, more powerful laptops used for gaming or offering better processors are expected to continue to be a growth area in the forecast period. This will result in ongoing current value unit price growth for laptops in the forecast period.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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