Demand for computers and peripherals is predicted to further decline over the forecast period, as the country looks forward to a total reopening and Chileans start returning to offices and schools in person. However, the pandemic had a major impact on many consumers’ lives, including forcing them to be flexible as to where they perform their tasks.
Since the emergence of the pandemic in 2020, e-commerce has experienced phenomenal growth and share gain in computers and peripherals. Although sales through the channel are set to marginally decline in 2022 compared to the previous year as consumers regain their confidence in spending time outside of the home including in-store shopping, it will remain important.
In such a mature category as computers and peripherals in Chile, products that demonstrate innovation will have greater opportunities in a market that is increasingly informed and eager to receive news. Therefore, it is likely that the main players will attempt to gain share using an aggressive pricing strategy, as well as introducing innovative and differentiating elements in their products, implementing new forms of marketing, and increasingly using emerging channels that allow them to reach new consumers.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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