The inflationary scenario that has been hitting the country is expected to continue to affect computers and peripherals in the local market, and is set to contribute to a continuous decrease in sales in the forecast period in retail volume terms, with only minimal current value growth expected. Dealing with multiple financial obligations, many consumers will aim to postpone the replacement of such products for as long as possible.
After an eight-year hiatus, Samsung brought its laptop line back to Chile in 2022. Now aiming to target a more premium market, the company launched its new Galaxy Book2 series in the country.
Following the recent historical increases in the prices of computers, and the frugal behaviour of consumers, it is expected that cheaper and simpler options will continue to attract consumers’ attention in the forecast period, both for corporate and personal use. Considering that many usage purposes do not require advanced features, especially for companies that need machines to run simple programmes or to conduct routine control tasks, mini PCs are rising as an affordable and efficient option.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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