Extra purchases made during the COVID-19 pandemic play a strong role in the pessimistic forecast for computers and peripherals in Austria. Over the forecast period, retail volume sales are projected to decrease steadily across all categories.
Laptops is projected to see small, and the slowest, dips in retail volume sales through the forecast period. Consumers are expected to continue to shift away from desktops, which will increasingly become a niche for gamers and technology enthusiasts.
Average retail selling prices saw strong growth towards the end of the review period, due to rising consumer demand in the wake of the COVID-19 pandemic. The most significant price increases over the forecast period are expected to be found in desktops, since this type of computer is the choice of the most discerning consumers, such as gamers and creative minds demanding high computing power.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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