Since the first lockdown in March 2020, many Romanians began working from home, especially those in the IT and business sectors. Despite some alleviation in the health crisis in 2021, this trend has remained strong.
Since the onset of the pandemic, schools have mainly remained closed in Romania, with classes taking places online instead. Consequently, this created demand for computers for children to enable them to attend remote classes.
As Romanians spend more time at home, often in front of their computers, many have opted to invest in premium products. Consequently, sales of higher priced computers and peripherals continue to rise.
Lenovo Group is projected to maintain its leading position in the category in 2021 and over the forecast period thanks to its wide product portfolio, especially within laptops. Lenovo Group’s products enjoy wide distribution through the main retail channels, while the Lenovo brand name is highly trusted by the general audience for computers in Romania.
As many consumers have come to realise the importance of having a high-performance computer, either for work or entertainment purposes, at home, premium products will characterise sales over the forecast period. Producers will also fuel this trend by frequently launching upgraded features, most of which will focus on lightweight laptops with modern design.
As the effects of home schooling wear off and children return to school on a regular basis, tablets is expected to revert to a declining trend. These products will become increasingly regarded as obsolete, given intensifying competition from high-performance smartphones or ultrabooks.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
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