Computers and peripherals is anticipated to record a decline in retail volume sales over the forecast period. This is in part due to the fact that the market is saturated.
As many consumers have come to realise the importance of having a high-performance computer, either for work or entertainment purposes, at home, premium products will characterise sales over the forecast period. Producers will also fuel this trend by frequently launching upgraded features, most of which will focus on lightweight laptops with modern design.
Lenovo Group is projected to maintain its leading position in the category in 2022 and over the forecast period thanks to its wide product portfolio, especially within laptops. Lenovo Group’s products enjoy wide distribution through the main retail channels, while the Lenovo brand name is highly trusted by the general audience for computers in Romania.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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