As a result of the pandemic emerging in 2020 in Ukraine, and the various restrictive measures which were introduced by the government in an attempt to control the spread of the virus, demand for computers and peripherals significantly increased due to remote working and home school policies in place. This trend has continued into 2021 with the number of employees working from home increasing by 35% compared to 2020 as Ukraine continues to be impacted by measures which are being extended into October, allowing local authorities to place areas struggling with rising virus cases under more restrictive measures.
During the lockdown period as a result of the pandemic, an increasing number of Ukrainians of different ages have taken to gaming as a form of relaxation and a way to connect remotely with others, particularly as various forms of entertainment centres have been closed. This trend has driven up demand for more specialist gaming laptops, desktops, and monitors which enhance the gaming experience through higher quality graphics, another contributing factor to the further rise in the average unit price.
Lenovo Ukraine TOV is set to retain its overall leadership of computers and peripherals volume in 2021, where it offers a wide product portfolio which encompasses laptops, desktops, monitors, and tablets. Predicted to gain further retail volume share, the player offers a wide range of models in different price segments which appeal to consumers of all income levels, although it has a particularly strong focus on the mass market.
Demand for laptops is predicted to continue to grow strongly over the early part of the forecast period in line with the likelihood of further remote working heading into 2022, or at least moving forward with more flexible arrangements in terms of home/office working. Laptops, unlike desktops, therefore offer greater flexibility in terms of portability and will continue to penetrate Ukrainian households, as well as offering potential to reduce the replacement cycle.
Following considerable investment during the pandemic by consumers, monitors is set to return to low but stable retail volume growth rates over the forecast period. While the trend for remote working in Ukraine is likely to continue, at least in the short term, the overall cost of monitors compared to the convenience and multifunctionality of laptops is likely to reduce their desirability.
Experiencing a marginal reprieve as a result of the pandemic-induced home seclusion and remote working trends, desktops is predicted to return to its declining trajectory from 2022 onwards. This will be connected to the substitution of desktops by laptops for general work and study purposes as well as the further development of gaming laptops.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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