Computers and peripherals had enjoyed a notable boost to demand in 2020 as a result of the pandemic, due to the number of employees moving to work from home policies during the lockdown. The closure of educational establishments also resulted in remote learning, supporting the greater demand for additional portable devices such as laptops, despite an already high penetration rate of Danish households, in addition to monitors and peripherals, which pre-pandemic had been experiencing particularly strong declines.
Following a huge boost to volume sales in 2020, demand for laptops is set to marginally decline over the course of 2021 although overall, it will remain the strongest performer and most popular format due to its versatility. Laptops address the need to be moved within the home where there is no dedicated office space, as well as offering greater portability when employees are able to return to office premises.
Given a considerable boost during 2020 when the pandemic forced many employees and students to work and study from home, particularly as some online courses require the installation of Flash, which is no longer supported by mobile devices, 2021 is set to see a reversal in fortunes in terms of demand for printers and monitors. Peripherals had been struggling prior to the pandemic due to the greater digitalisation of Danish society as documents are increasingly sent online or stored on an electronic device, as well as a greater reliance and preference for more versatile lightweight devices such as laptops.
Overall volume sales of computers and peripherals are predicted to further decline following the investment made during the height of the pandemic, despite the widespread acceptance of remote working and the possible future trend of a hybrid model with a part-time return to the office for some employees, as well as the possibility of working from secondary/holiday homes. However, as consumer sentiment strengthens and disposable incomes increase, Danes may be tempted to trade up to newer models with more advanced features, resulting in further price rises in laptops and a lower value decline (at constant 2021 prices) compared to volume sales.
A gradual return to normality in a post-pandemic scenario in Demark will increase travel and mobility, resulting in greater demand for versatility. Hybrid work models will therefore combine flexibility between working in the office and remotely.
The strength of the gaming niche and further popularity of e-sports in Denmark accelerated due to the pandemic-induced lockdown but is likely to continue to offer growth opportunities moving forward as gaming’s user base continues to expand to encompass a broader spectrum of age groups. Gaming can add impetus to unit price growth over the forecast period – the niche is price-insensitive, with this consumer group willing to pay a premium for higher specification computers and peripherals to enhance their overall playing experience.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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