Computers and Peripherals in Colombia

2021 DEVELOPMENTS

Computers are peripherals falls into declining figures in 2021, due to semiconductor shortage crisis

A shortfall in semiconductor production is occurring in 2021 and pushing all sub-categories in computers and peripherals into declines. This follows the positive boost seen in 2020, with consumers spending more time at home and working from home.

Tablets see a renewed boost in popularity, thanks to remote learning trends for students

Despite the challenges seen, purchases of computers and peripherals continue to be driven by ongoing incidences of home-working and remote education. In the modern day, smartphones have colonised the majority of daily computer-style activities, such as online shopping, social media usage and website browsing.

Government drive to ensure citizens have access to digital technology is enhanced by the event of the pandemic

Additionally, the Colombian government’s priority to ensure citizens have access to digital technology has been enhanced by the event of COVID-19 in 2020 and 2021. Whilst this drive has been ongoing, year-on-year, the pandemic meant that the government generated projects in order to prioritise the urgency required, to enable remote education for people from economically vulnerable populations and in rural environments.

PROSPECTS AND OPPORTUNITIES

Gaming trend set to push growth in both volume and value over the forecast period

Gaming, which used to be a more niche and underground trend, has become much more prevalent during the era of pandemic lockdowns – particularly so for younger consumers. In addition to offering entertainment, gaming also offers young people a way to virtually “meet up” with their friends during times when they were unable to do so in real life.

New working behaviours will favour portable and slim computer products, over classical desktops

As noted, modern consumer lifestyles favour the convenience of portable products. Shared working space environments and home offices are increasing their presence in Latin America, and it is expected that home-working will continue to a degree even after quarantine periods end.

Remote learning set to continue to stimulate sales of tablets over the forecast period

As the time of the pandemic has changed how people work, the same impacts have been seen regarding education, and this also looks set to have an ongoing impact. As noted, tablets have seen a renewed popularity which is attributed to students of all ages attending online lessons from home.