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Learn moreAug 2019
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Category growth is being driven by the introduction of increasingly advanced technology across all price segments, which is widening segmentation and expanding category size. Thanks to improved quality, average prices in the category have risen, although a shortening replacement cycle for laptops continue to be a concern for brands.
Laptops is a strong mature category characterised by keen demand for innovation, quality and exceptional design. New generations of laptops are light and compact and can perform all the tasks that a desktop is capable of undertaking.
Gaming continued to experience opportunities for growth. Although monitors and desktops are the most obvious categories directly related to it, technological improvements in laptops have driven growth towards this segment.
Hewlett-Packard Colombia strengthened its leadership in computers and peripherals in 2019, due to its strong positioning in laptops and wide recognition in personal and business computers among consumers. Hewlett-Packard has been highly active in expanding its distribution facilities to provide better service to its clients and has been actively supporting the “Vive Digital” programme, taking computing solutions to remote rural areas of the country and supplying computers to public schools nationwide.
In laptops, Asus holds top spot thanks to fierce price competition in the lowest-price segment. In tablets, both Samsung and Lenovo returned to the category after practically exiting due to the ample availability of low-priced models and lack of interest in high-end alternatives.
Computers and peripherals is almost entirely characterised by international players as the majority of products are imported. While local players have a minor role in computers, Compumax Zona Franca SA and PC Smart have successfully found a niche in the business and retail sectors, respectively.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Computers and Peripherals in Colombia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.