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Country Report

Computers and Peripherals in

Computers and Peripherals in Colombia

18 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for computers keeps contracting

Laptops is a strong mature subcategory characterised by keen demand for innovation, quality and exceptional design. This subcategory has performed poorly in terms of volume since 2014 following the global trend due to a volatile exchange rate experienced in the country since then.

Business computers focused on security

Business computers is a very mature and stable subcategory. Brands are focused on providing more resistant devices with safer and integral features to protect sensitive data.

Peripherals decline due to cultural shift

Both monitors and printers recorded a decline in retail volume sales. Consumers continued to demand multifunctional portable devices such as smartphones, tablets and laptops for work and leisure, the need to print has seen a comprehensive cultural shift regarding environmental concerns and users’ concern over of high-priced ink refills has increased.

COMPETITIVE LANDSCAPE

Category leader engaged in social responsibility

Hewlett-Packard Colombia Ltda has strengthened its leadership of computers and peripherals in 2018, due to its strong positioning in laptops and wide recognition in personal and business computers among consumers. Hewlett-Packard has been very active in expanding its distribution facilities to provide better service to its clients and has been actively supporting the “Vive Digital” programme, taking computing solutions to remote rural areas of the country and supplying computers to public schools nationwide.

Lenovo strives to provide extensive portfolio

Lenovo (Asia Pacific) Ltd Sucursal Colombia has gained ground among consumers through the years following the same trends, offering an elegant, light, slim, powerful, and colourful but always portable device. The company’s idea is to position affordable high-quality products for every kind of consumer; its recent laptop launch was directed at gamers and fashionable college students.

National brands gaining small equity

Computers and peripherals is almost entirely dominated by international players, since the majority of products are imported. Local players have a minor role in computers, however Compumax Zona Franca SA and PC Smart have successfully found a niche in the business and retail sectors, respectively.

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Computers and Peripherals Sample Report Computers and Peripherals Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Computers and Peripherals in Colombia?
What are the major brands in Colombia?
How did netbooks fare vs. traditional laptops?
What is the forecasted growth for portable computers like Apple’s iPad?
What companies are planning to introduce competitors to the iPad?
What companies are planning to introduce competitors to the iPad?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Computers and Peripherals in Colombia - Category analysis

HEADLINES

PROSPECTS

Demand for computers keeps contracting

Business computers focused on security

Peripherals decline due to cultural shift

COMPETITIVE LANDSCAPE

Category leader engaged in social responsibility

Lenovo strives to provide extensive portfolio

National brands gaining small equity

CATEGORY DATA

Table 1 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 2 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 5 Sales of Computers by Category: Business Volume 2013-2018
Table 6 Sales of Computers by Category: Business Value MSP 2013-2018
Table 7 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 8 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 9 Sales of Laptops by Form Factor 2017-2018
Table 10 Sales of Tablets by Operating System 2013-2018
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 22 Forecast Sales of Laptops by Form Factor 2018-2023
Table 23 Forecast Sales of Tablets by Operating System 2016-2018

Consumer Electronics in Colombia - Industry Overview

EXECUTIVE SUMMARY

Colombian economy shows sign of recovery after three difficult years

Government and private investment to increase connectivity and volume

Internet retailing on a growing path

Credit cards support consumer electronics purchases

Multifunctionality, content and design are trending factors over the forecast period

MARKET DATA

Table 24 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 25 Sales of Consumer Electronics by Category: Value 2013-2018
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Computers and Peripherals in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for computers keeps contracting

Business computers focused on security

Peripherals decline due to cultural shift

COMPETITIVE LANDSCAPE

Category leader engaged in social responsibility

Lenovo strives to provide extensive portfolio

National brands gaining small equity

Samples

Overview

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Table of Contents

Computers and Peripherals in Colombia - Category analysis

HEADLINES

PROSPECTS

Demand for computers keeps contracting

Business computers focused on security

Peripherals decline due to cultural shift

COMPETITIVE LANDSCAPE

Category leader engaged in social responsibility

Lenovo strives to provide extensive portfolio

National brands gaining small equity

CATEGORY DATA

Consumer Electronics in Colombia - Industry Overview

EXECUTIVE SUMMARY

Colombian economy shows sign of recovery after three difficult years

Government and private investment to increase connectivity and volume

Internet retailing on a growing path

Credit cards support consumer electronics purchases

Multifunctionality, content and design are trending factors over the forecast period

MARKET DATA

SOURCES

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