Innovation will continue to be an important driver of sales over the forecast this period as local consumers become ever more discerning and technologically aware. In particular, developments are expected to include the use of lighter-weight materials in production and faster connectivity without the need for hard drives, thanks to the advancement of 5G technology.
The early half of the forecast period will be marked by political and economic uncertainty in Columbia, which is expected to affect category performance. As consumer purchasing power continues to face significant constraints amid rising inflation, some consumers will likely migrate from better-established brands to those which are still emerging.
Computers and peripherals is moving towards greater specialisation and a new retail format, with closer and more effective relationships with consumers. The omnichannel offers companies the best opportunity to communicate with customers and trace sales across different channels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!