The shift to remote working during the COVID-19 crisis has significantly bolstered demand for computers and peripherals, with the urgency of establishing home offices generating sales of products such as printers, secondary monitors, laptops and desktops. The high levels of demand enabled the sale of both new products and existing stock.
The shortage of components such as microchips was starting to have an impact on the development of computers and peripherals in 2021. The shortage results from the enforced closure of some factories in the early stages of the pandemic and the dramatic rise in global demand for chips due to the dynamic increase in sales of products such as laptops and games consoles as lockdowns were imposed around the world.
Gaming has benefited from consumers looking for ways to entertain themselves during long periods of time spent at home during the COVID-19 crisis. As well as established gamers devoting more time to the pastime, gaming has attracted new consumers and extended its reach across demographics.
The shortage of components such as microchips is set to have an enduring effect on the development of computers and peripherals during the forecast period. In an interview with the BBC in May 2021, the president of IBM stated that it could be “a couple of years” before there was “enough incremental capacity online to alleviate all aspects of the chip shortage”.
The computers and peripherals category is expected to see retail volume sales fall year-on-year throughout the forecast period. The decline in demand will result in part from the revival of more normal social and economic activity, with many workers returning to offices.
The rise in the popularity of gaming resulting from the COVID-19 crisis is set to have a lasting impact, supporting continued strong sales of gaming computers during the forecast period. The segment has potential to generate sales across a wide range of consumer groups, including adolescents and young adults, as well as middle-aged consumers who tend to play more casually.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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