Coronavirus (COVID-19) started to exert further negative effects on computers due to a major outbreak from May 2021 in Taiwan. Prior to the major outbreak in Taiwan in May, retailing’s overall performance was considered stable and slight increases were recorded.
Lightweight laptops have maintained their edge over convertibles. AsusTek Computer launched a variety of innovative models in 2020, including the Asus ZenBook 14 Ultralight, which weight around 995g.
The wide development of the convenience store format across the country has limited the expansion of printers in households. Paperless operations in line with rising environmental awareness has discouraged consumers from purchasing printers for use at home.
AsusTek Computer is expected to continue to progressively market its gaming computers, ultra-slim laptops, as well as business desktops and laptops. The company is set to maintain close cooperation with Telco, while it has withdrawn from tablets and launched innovative laptop and monitor models for the ProArt series aimed at designers.
All branded players have increased their attention on e-commerce, which emerged as the key format in computers towards the end of the review period. On Double 11 Day, e-commerce contributed the highest value sales, as many e-commerce retailers offered huge discounts on 11 November.
Computex Taipei is a significant annual event in computers and peripherals, and all branded players invest heavily in new product development and active marketing efforts to showcase their portfolios. However, the 2020 event had to be cancelled due to the uncertainty caused by the global pandemic, while it could not be attended physically in 2021 due to the local COVID-19 outbreak in Taiwan.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Computers and Peripherals research and analysis database.
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