After exhibiting their fastest rate of growth in almost a decade during 2020, retail current value sales of computers and peripherals will exhibit a marginal decline in 2021. Laptops and monitors, which were the top performers in 2020, will see the largest declines in retail current value sales.
Retail current value sales of desktop computers will rise for the third year in a row during 2021, albeit at a much slower rate than in 2020. Demand for desktops had appeared to be in inexorable decline prior to 2019, with laptops increasingly favoured by local consumers due to their portability, in addition to the narrowing performance gap between desktops and laptops.
Computers and Peripherals is very consolidated: In laptops, the top six brands will account for close to 95% of retail current value share in 2021, while in tablets, the top three players will account for more than 80%. This means that consumers are very comfortable with the brands available, especially as established brands are constantly working on innovations.
Retail current value sales of computers and peripherals will decline at an accelerated (but still fairly modest) rate during 2022, and growth will be marginal during the forecast period as a whole. Desktops will remain the top performer due to their popularity with gamers and (to a lesser extent) content creators and streamers.
Apart from printers, tablets will exhibit the most rapid rate of decline in retail current value sales in computers and peripherals during the forecast period as a whole. While manufacturers like Apple are working to revive consumer interest by launching tablets that are closer to laptops in terms of their capabilities, most local consumers will continue to favour a combination of smartphones and laptops instead.
A key story during the early part of the forecast period will be the incursion of 5G into computers, with the largest PC OEMS, such as Lenovo, HP and Dell, all launching products that can connect to 5G networks. For example, Lenovo unveiled the Lenovo Yoga 5G, the world’s first 5G laptop, in early 2020.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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