Strong market and consumer loyalty base support the strong positions of brands Lenovo and HP in the United Arab Emirates. The value-for-money reputation of both brands is strengthening their overall presence in computers and peripherals with predicted further share gain in 2022.
Hewlett-Packard is set to climb up the rankings in 2022 to second position in overall computers and peripherals in the United Arab Emirates (in retail volume share terms). Hewlett-Packard leads printers and laptops, with its new launches receiving positive feedback.
Video games in the local market is a multi-billion dollar industry, and offers further growth potential as the United Arab Emirates has the highest percentage of adult gamers globally. The goal of industry leaders is to continuously support this important and dynamic sector, in addition to increasing their investment.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.See All of Our Definitions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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