The jump in demand seen for monitors in 2020 turned to decline in 2021. However this did not prevent brands from launching new models.
Budget laptops are improving in terms of their features and capabilities. Manufacturers are adopting elegant designs, improved displays and premium materials in their budget models.
Gaming saw strong growth in the United Arab Emirates in 2020, as more consumers jumped onboard the trend, with 2021 also having a positive outlook in this regard. Laptop manufacturers have been pushing revised prices and demand has been growing higher and higher ever since the launch of the Nvidia RTX 20-series card.
With their strong market and loyal consumer base, Lenovo and HP are expected to be able to maintain their leading positions in computers and peripherals respectively for another year in a row, and remain way ahead of other players. Lenovo leads desktops and tablets, and is second in laptops in volume terms.
Hewlett-Packard remains one of the leading players in computers and peripherals in the United Arab Emirates in volume terms, seeing a share increase compared with the beginning of the review period. Hewlett-Packard leads printers and laptops, with its new launches receiving positive feedback.
After the surge in sales of home printers in 2020, the category is looking more promising over the forecast period. This has created new opportunities for consumers to invest in their home office and manufacturers are responding to this.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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