Consumer Appliances in Austria
Consumer appliances in 2021: The big picture
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Refrigeration Appliances in Austria
Demand remains high even after spike in 2020 as the pandemic continues to shape purchasing decisions
Supply shortages not a major threat as comparable alternatives available
Update of energy labelling affects purchasing decisions
Sales expected to stabilise after upturn during the pandemic
Simple fridges are increasingly outdated as consumers seek more space-efficient and cost-effective fridge freezers
Fridge freezers expected to shape category performance
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
Home Laundry Appliances in Austria
Healthy development continues as return to normality increases use of home laundry appliances
Unit prices stabilise in 2021 to maintain demand trend
EU labelling update draws attention to energy-savings and cost-efficiency
Modest growth ahead due to high penetration of automatic washing machines
Connectivity still not a notable selling point
Renting services worth keeping an eye on
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Dishwashers in Austria
Demand remains high as consumers continue to lead more home-centred lifestyles
Supply shortages hit dishwashers comparably hard as consumers find fewer good alternatives
Move away from quick retrofitting decisions harms demand for freestanding models in 2021
Dishwashers to return to slow growth track
Demand for retrofit models offers sustained growth potential for freestanding dishwashers
Dishwashers is not expected to see significant gains from higher hygiene standards in the wake of the pandemic
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Production of Dishwashers: Total Volume 2016-2021
Table 83 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
Large Cooking Appliances in Austria
Faster retail volume growth as home renovations commence or recommence
Ovens and built-in hobs continue to replace cookers as consumers look for modern, stylish and space-efficient products
Consumers tend not to see or appreciate connectivity as an added-value feature of large cooking appliances
Innovation set to sustain interest in large cooking appliances
Ovens and built-in hobs continue to replace outdated cookers
Strong competition predicted to exert downward pressure on unit prices
Table 87 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 91 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 92 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 96 NBO Company Shares of Ovens: % Volume 2017-2021
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 100 NBO Company Shares of Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
Microwaves in Austria
Demand remains positive due to favourable effects of the pandemic
Convenience aspect and growing number of small households maintain interest in microwaves
Quite stable prices in a category where simplicity is key
Microwaves likely to see slight upward growth trend as convenience returns to the fore
Health and wellness trend poses a threat to microwaves
Fragmented category where it is difficult to stand out
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
Food Preparation Appliances in Austria
Premiumisation pushes retail current value growth in 2021
Robust home-cooking trend boosts the performance of food preparation appliances in 2021
Kenwood benefits from home-cooking/baking trend to maintain leading brand position
Positive but slower growth anticipated as consumers have less time for food preparation in the home
More premium and multifunctional products offer value growth potential
Food preparation appliances fit well with e-commerce
Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
Small Cooking Appliances in Austria
Demand cools down after high sales during the peak of pandemic
Demand for high-quality coffee at home remains high
Cooling down coffee machines has strong impact on unit price development
Expected downward trend in coffee machines, but a number of kitchen helpers retain growth potential
Light fryers offers growth opportunities despite maturing demand
Mature demand in coffee machines set to dampen overall unit price movement in small cooking appliances
Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
Vacuum Cleaners in Austria
Demand remains robust despite spikes in purchases during 2020
Increasing role of battery-operated vacuum cleaners, although corded models are preferred
Dyson consolidates leadership as its product range resonates with a wide range of consumers
Use in smaller households expected to boost demand for stick vacuum cleaners
Rising demand for robotic vacuum cleaners as reliable and useful helpers
Good sales growth anticipated for affordable and hygienic steam vacuum cleaners
Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
Personal Care Appliances in Austria
Hair care appliances sees slightly faster volume growth in 2021 as consumers shift to self-reliance
Oral care appliances benefits from heightened hygiene awareness
Oral-B’s dominance of fast-growing oral care appliances secures top brand position overall
Maturity of hair care appliances set to limit overall growth potential in personal care appliances
Growing appreciation of electric toothbrush units adds dynamism to oral care appliances
Growing investment and rising consumer confidence augur well for e-commerce development
Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
Air Treatment Products in Austria
Air treatment products exploits favourable conditions to see strong sales growth
Helped by Dyson’s new strategy, air purifiers registers the fastest retail volume growth
Air conditioners continues to exploit untapped potential, although cultural reasons and relatively short summers slow development
Moderate outlook as lessons from the pandemic are unlikely to last
Strong marketing efforts required to push the desirability of air conditioners in Austria
Tight competition and low demand exert downward pressure on unit prices
Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026