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Country Report

Consumer Appliances in

Consumer Appliances in Austria

110 pages, Dec 2017

US$2,650

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Executive Summary

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Consumer appliances continues to develop positively in 2017

Consumer appliances in Austria continued to post robust growth in volume and current value sales in 2017. The performance of small appliances was bolstered by rising interest in new and more technologically advanced products, with this trend supporting strong growth in volume sales for categories such as electric facial cleansers, slow juicers and split air conditioners.

Demand for energy efficient consumer appliances remains strong

With energy costs in Austria having increased substantially throughout the review period, demand for energy efficient products remained strong in consumer appliances in 2017. This trend was particularly apparent in major appliances categories, as such products tend to use more energy than small appliances.

BSH Hausgeräte GmbH maintains its overall market lead

Consumer appliances in Austria remained highly fragmented in 2017, with a large number of brands competing in both small and major appliances categories. Multinational BSH Hausgeräte GmbH, which offers the Siemens and Bosch brands, remained the overall market leader in volume sales terms, claiming the top position in major appliances and finishing second in small appliances.

Electronics and appliance specialist retailers remains the leading distribution channel

Electronics and appliance specialist retailers remained the leading distribution channel for consumer appliances in Austria in volume sales terms in 2017. Its leading position reflected the fact that operators in this channel offer wide assortments of consumer appliances products across all price segments, from economy to premium.

Outlook remains positive, but volume growth is expected to slow slightly

Consumer appliances in Austria looks set to continue developing positively over the forecast period, with demand expected to remain strong in both major and small appliances categories. However, growth in total consumer appliances volume sales is expected to be slightly slower than that recorded over the review period.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Consumer Appliances in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Austria?
What are the major brands in Austria?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Austria

EXECUTIVE SUMMARY

Consumer appliances continues to develop positively in 2017

Demand for energy efficient consumer appliances remains strong

BSH Hausgeräte GmbH maintains its overall market lead

Electronics and appliance specialist retailers remains the leading distribution channel

Outlook remains positive, but volume growth is expected to slow slightly

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Austria

HEADLINES

PROSPECTS

Trend towards hotter summers boosts demand for air conditioners

Consumer appreciation for the benefits of air conditioners increases

Energy inefficiency and building restrictions remain key obstacles

COMPETITIVE LANDSCAPE

Honeywell remains the overall leader

Dyson remains one of the leading innovators in air treatment products

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Austria

HEADLINES

PROSPECTS

Household penetration rate for dishwashers expected to continue rising

Quieter and more energy efficient models set to gain popularity

Built-in dishwashers remain the most popular

COMPETITIVE LANDSCAPE

BSH Hausgeräte maintains its commanding lead

Miele is the strongest performer in 2017

Economy brands gain popularity in dishwashers

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Austria

HEADLINES

PROSPECTS

Home cooking trend continues to benefit food preparation appliances

Rising health awareness and hotter summers boost demand for blenders

Direct selling remains a viable niche in food preparation appliances

COMPETITIVE LANDSCAPE

Well-established players maintain their lead

New entries continue despite concentrated competitive environment

Pace of innovation remains strong

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Austria

HEADLINES

PROSPECTS

Outlook for home laundry appliances remains positive

Austrians overwhelmingly favour freestanding models

Energy efficiency, capacity and cycle duration will remain key considerations

COMPETITIVE LANDSCAPE

BSH Hausgeräte continues to lead home laundry appliances

Miele gains the most ground

Competition remains intense

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Austria

HEADLINES

PROSPECTS

Large cooking appliances benefits from the home cooking and cocooning trends

Built-in large cooking appliances set to remain the most popular

Built-in hobs set to remain the most dynamic category

COMPETITIVE LANDSCAPE

BSH Hausgeräte and Miele remain the top two players

Miele registers the most dynamic performance in 2017

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Austria

HEADLINES

PROSPECTS

Microwaves continues to benefit from the convenience trend

Volume growth expected to slow slightly

Freestanding microwaves set to remain the most popular

COMPETITIVE LANDSCAPE

Severin Elektrogeräte continues to lead a fragmented competitive environment

LG Electronics discontinues its microwaves range

Economy brands gain popularity in microwaves

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2012-2017
Table 110 Sales of Microwaves by Category: Value 2012-2017
Table 111 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 112 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 114 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 115 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 116 Distribution of Microwaves by Format: % Volume 2012-2017
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 118 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 119 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Austria

HEADLINES

PROSPECTS

Maturity restricts volume sales growth

Average unit prices rise as consumers favour the latest models

Growing focus on personal grooming boosts demand for various product types

COMPETITIVE LANDSCAPE

Philips maintains its leading position

Remington among the leaders in terms of innovation

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 123 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 126 Sales of Body Shavers by Format: % Volume 2012-2017
Table 127 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 128 NBO Company Shares of Personal Care Appliances 2013-2017
Table 129 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Austria

HEADLINES

PROSPECTS

Energy efficiency, capacity and connectivity are the most influential trends

Side-by-side models expected to gain ground in fridge freezers

Electric wine coolers/chillers looks set to develop fastest over the forecast period

COMPETITIVE LANDSCAPE

Liebherr-Hausgeräte maintains its lead

Competition set to remain fierce

Added value features will become more important

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 136 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 139 Sales of Freezers by Format: % Volume 2012-2017
Table 140 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 141 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 144 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 150 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 151 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 152 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 153 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Austria

HEADLINES

PROSPECTS

Espresso coffee machines continue to gain popularity

Demand for pod coffee machines set to continue falling

Home cooking trend drives demand for several product types

COMPETITIVE LANDSCAPE

Philips continues to lead small cooking appliances

De'Longhi-Kenwood remains the second leading player

Philips is unopposed in soft pods

CATEGORY DATA

Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Austria

HEADLINES

PROSPECTS

Stick and handheld vacuum cleaners continue to gain popularity

Robotic vacuum cleaners shows the fastest development

Direct selling model limits potential of Vorwerk’s Kobold brand

COMPETITIVE LANDSCAPE

Miele maintains its lead

Miele falls short in terms of design and innovation

Dyson makes strong gains

CATEGORY DATA

Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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Country Report

Consumer Appliances in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer appliances continues to develop positively in 2017

Demand for energy efficient consumer appliances remains strong

BSH Hausgeräte GmbH maintains its overall market lead

Electronics and appliance specialist retailers remains the leading distribution channel

Outlook remains positive, but volume growth is expected to slow slightly

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in Austria

EXECUTIVE SUMMARY

Consumer appliances continues to develop positively in 2017

Demand for energy efficient consumer appliances remains strong

BSH Hausgeräte GmbH maintains its overall market lead

Electronics and appliance specialist retailers remains the leading distribution channel

Outlook remains positive, but volume growth is expected to slow slightly

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Austria

HEADLINES

PROSPECTS

Trend towards hotter summers boosts demand for air conditioners

Consumer appreciation for the benefits of air conditioners increases

Energy inefficiency and building restrictions remain key obstacles

COMPETITIVE LANDSCAPE

Honeywell remains the overall leader

Dyson remains one of the leading innovators in air treatment products

CATEGORY DATA

Dishwashers in Austria

HEADLINES

PROSPECTS

Household penetration rate for dishwashers expected to continue rising

Quieter and more energy efficient models set to gain popularity

Built-in dishwashers remain the most popular

COMPETITIVE LANDSCAPE

BSH Hausgeräte maintains its commanding lead

Miele is the strongest performer in 2017

Economy brands gain popularity in dishwashers

CATEGORY DATA

Food Preparation Appliances in Austria

HEADLINES

PROSPECTS

Home cooking trend continues to benefit food preparation appliances

Rising health awareness and hotter summers boost demand for blenders

Direct selling remains a viable niche in food preparation appliances

COMPETITIVE LANDSCAPE

Well-established players maintain their lead

New entries continue despite concentrated competitive environment

Pace of innovation remains strong

CATEGORY DATA

Home Laundry Appliances in Austria

HEADLINES

PROSPECTS

Outlook for home laundry appliances remains positive

Austrians overwhelmingly favour freestanding models

Energy efficiency, capacity and cycle duration will remain key considerations

COMPETITIVE LANDSCAPE

BSH Hausgeräte continues to lead home laundry appliances

Miele gains the most ground

Competition remains intense

CATEGORY DATA

Large Cooking Appliances in Austria

HEADLINES

PROSPECTS

Large cooking appliances benefits from the home cooking and cocooning trends

Built-in large cooking appliances set to remain the most popular

Built-in hobs set to remain the most dynamic category

COMPETITIVE LANDSCAPE

BSH Hausgeräte and Miele remain the top two players

Miele registers the most dynamic performance in 2017

CATEGORY DATA