Consumer appliances in Austria once again performed well in terms of retail volume sales and even more so with regard to value sales in 2018. Demand for innovative, more-sophisticated, time- and energy-saving products continued to grow for major appliances and small appliances alike.
Consumer appliances posted a positive performance in both current value and volume terms in 2018. The ongoing lifestyle and health and wellness trends continued to impact and boost sales of consumer appliances.
The competitive landscape in overall consumer appliances is fragmented and highly competitive, with fierce pricing strategies coming from several manufacturers. BSH Hausgeräte held a clear lead in volume terms in 2018, attributable to the company’s outstanding performances in terms of its long-standing signature brands of Bosch and Siemens.
Electronics and appliance specialist retailers clearly led overall consumer appliances in 2018. Nevertheless, this channel steadily lost volume share throughout the entire review period, mainly to internet retailers.
Volume and value sales of consumer appliances in Austria are both set to record growth over the forecast period. The continuously growing number of households and for some categories still comparably low penetration rates are expected to positively impact volume sales.
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This industry report originates from Passport, our Consumer Appliances market research database.