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Learn moreFeb 2021
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In general, demand for consumer appliances was negatively affected by COVID-19 during 2020, primarily due to its impact on consumer confidence. With consumers reining in their discretionary spending and postponing big-ticket purchases, demand for major appliances was particularly hard hit, with retail volume sales of microwaves and refrigeration, home laundry, dishwashing and large cooking appliances all declining during the year.
Austria went into lockdown from 16 March, with people allowed to leave home only to commute to work, to obtain essential goods, to help others or to exercise and get some fresh air. All non-essential stores were closed from the same date, while outlets including grocery and pet care stores, pharmacies and banks remained open.
Many manufacturers responded to the pandemic by shifting their marketing activity online. With bricks-and-mortar stores closed for an extended period, some sought to boost consumer interest in e-commerce by offering online-only discounts to consumers.
Retailers are now required to ensure customers maintain social distancing when visiting stores, and this strongly limits store traffic for independent stores and outlets located in city centres. Moreover, consumers are now looking for safe environments when shopping, so some retailers are making investments in hygiene and safety in their stores in order to make customers feel more comfortable.
Retail volume sales of most types of consumer appliance are set to rebound during 2020, as the threat posed by the pandemic begins to fade and consume confidence start to revive. This rebound will be particularly strong for major consumer appliances, with many of the purchases that were postponed during 2020 set to take place in 2021 instead.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.