Executive Summary

Feb 2019
Shifting spending patterns and taxes cause a downturn in consumer appliances

In 2017, consumer appliances in Indonesia saw a decline in value sales as people tended to hold off spending on these products. Demand for consumer appliances is seasonal, and sales usually increase during Ramadan.

Indonesian consumer appliances industry controlled by other countries: Important role of the dollar and the necessity of SNI regulation

Consumer appliances in Indonesia is driven by foreign exchange, since most products are imported. Exchange fluctuations against the dollar have a significant impact on the industry.

Japan and Korea lead, European brands penetrate, and local brands stand strong

The dominance of international brands from Japan, Korea and China can really be felt in consumer appliances in Indonesia. Japanese and Korean brands (such as LG, Samsung, and Panasonic) entered early, so brand awareness is not a problem for them.

Modern and traditional retail channels retain a large portion of distribution, while construction and internet channels penetrate rapidly

Distribution of consumer appliances through offline trade is classified into two channels. Demographically, most of the population live in big cities.

Indonesia’s massive young population is the potential consumer base and premium brands penetrate

Industry players in Indonesia are still optimistic, considering the country’s massive young (productive) population and growing property sector. Property developers race to build houses, luxury apartments, and small apartments (flats) in both big cities and satellite cities.

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Consumer Appliances in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Consumer Appliances in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Indonesia?
  • What are the major brands in Indonesia?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Indonesia

EXECUTIVE SUMMARY

Shifting spending patterns and taxes cause a downturn in consumer appliances
Indonesian consumer appliances industry controlled by other countries: Important role of the dollar and the necessity of SNI regulation
Japan and Korea lead, European brands penetrate, and local brands stand strong
Modern and traditional retail channels retain a large portion of distribution, while construction and internet channels penetrate rapidly
Indonesia’s massive young population is the potential consumer base and premium brands penetrate

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Indonesia

HEADLINES

PROSPECTS

All houses in big cities have at least two split air conditioners installed
Demand for cooling fans is high because of their affordability
Healthy lifestyle boosts demand for air purifiers

COMPETITIVE LANDSCAPE

Panasonic leads air conditioners, shadowed by LG
Local brands dominate cooling fans, and premium fans enter
Brands distributed by Higienis Indonesia PT enjoy significant space in modern channels

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Indonesia

HEADLINES

PROSPECTS

Indonesians prefer to wash dishes manually
Dishwashers with 12-place-setting capacity suit Indonesians
Dishwashers are only available at premium kitchen showrooms

COMPETITIVE LANDSCAPE

Electrolux leads dishwashers in Indonesia
Bosch is the only dishwasher brand displayed at Best Denki
Premium brands: Italy vs Germany

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Indonesia

HEADLINES

PROSPECTS

People prefer to cook manually
TV homeshopping is an effective promotion medium for newcomers
Healthy lifestyle boosts demand for slow juicers in urban areas

COMPETITIVE LANDSCAPE

Local brands dominate, and the lower-price segment has potential
Philips is a leading brand as design is an important factor in the premium segment
Hurom leads slow juicers, followed by Juicy Retreats

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Indonesia

HEADLINES

PROSPECTS

Twin-tub for low-end, top-loading for mid-end, and front-loading for high-end consumers
Demand for larger capacity washing machines is increasing
Dryers are unpopular for household use

COMPETITIVE LANDSCAPE

Twin-tubs: Sharp leads, followed by Aqua
Top-loading washing machines: all brands compete
Front-loading washing machines: LG leads, while Electrolux has a strong presence in modern channels

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Indonesia

HEADLINES

PROSPECTS

Cooking is a hobby and a lifestyle for modern urban people
Minimalist kitchen design trend increases demand for built-in hobs and cookers
Indonesians cook spicy food, rendering cooker hoods a necessity

COMPETITIVE LANDSCAPE

Rinnai dominates the lower-price segment, competing with local brands
Modena is a famous brand in the middle-market segment
European brands overrun the premium segment

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Indonesia

HEADLINES

PROSPECTS

Increasing consumption of frozen food raises demand for microwaves
Freestanding is the most common type and Indonesians prefer midsized microwaves
Inverter technology is introduced in premium microwaves

COMPETITIVE LANDSCAPE

Sharp leads microwave sales
Inverter technology: LG vs Panasonic
Elegant design is a key factor for the premium segment

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Indonesia

HEADLINES

PROSPECTS

Sales of shaving appliances grow rapidly as modern people wish to look neat and stylish
Hair dryers are the most common hair care appliances
Oral care and other personal care appliances are just complementary products

COMPETITIVE LANDSCAPE

Growth of chargeable shavers: Panasonic vs Philips
Hair care appliances: Ravalindo Megah Perkasa distributes several prominent brands

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Indonesia

HEADLINES

PROSPECTS

The freestanding fridge freezer is the most common model in Indonesia
Demand for larger capacity is increasing
Wine chillers is a small niche

COMPETITIVE LANDSCAPE

LG leads innovation in Indonesian refrigeration appliances
Aqua, Polytron, and Midea compete in freestanding fridges
European brands dominate built-in refrigerators

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 136 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freezers by Format: % Volume 2013-2018
Table 140 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 149 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 150 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 151 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 152 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 153 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Indonesia

HEADLINES

PROSPECTS

The number of coffee shops grows rapidly as coffee is part of modern society lifestyle
Promotion through TV homeshopping
Rice cookers contributes a significant portion of small cooking appliances sales

COMPETITIVE LANDSCAPE

European brands dominate coffee machines
Local brands dominate rice cookers
Rinnai leads freestanding hobs, but local brands dominate

CATEGORY DATA

Table 156 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 160 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Indonesia

HEADLINES

PROSPECTS

Demand for vacuum cleaners for household use grows in Indonesia
Modern channels cover the main distribution of vacuum cleaners, while TV homeshopping increases brand awareness
Robotic vacuum cleaners are expensive for most people

COMPETITIVE LANDSCAPE

Electrolux is a leading brand, especially in stick vacuum cleaners
Premium vacuum cleaners enter the competition
Robotic vacuum cleaners made in China receive a positive response, with Samsung leading the premium segment

CATEGORY DATA

Table 168 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023