Consumer Appliances in Indonesia

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Indonesia

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Indonesia

KEY DATA FINDINGS

Dishwashers benefit from release of affordable models and the modernisation of consumer lifestyles
Environmental and hygiene benefits provide a boost to sales
Wider availability via e-commerce generates greater interest in dishwasher ownership
Expanding middle-class will seek out greater dishwashing convenience
Budget-friendly brands could gain traction
Education will be key to attracting a wider range of customers
Table 33 Sales of Dishwashers by Category: Volume 2018-2023
Table 34 Sales of Dishwashers by Category: Value 2018-2023
Table 35 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 36 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 37 Sales of Dishwashers by Format: % Volume 2018-2023
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 39 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 40 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 41 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 42 Production of Dishwashers: Total Volume 2018-2023
Table 43 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 44 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

Home Laundry Appliances in Indonesia

KEY DATA FINDINGS

Strong growth in 2023, although demand remains limited by prevalence of hand washing and laundry services
Time-saving features and convenience drive growth in automatic washing machines
Leader Sharp faces tougher competition
Robust growth for automatic washing machines amid greater demand for convenience
Automatic washing machines will see strongest performance, with smart appliances expected to capture the attention of higher income consumers
Sustainability will become a more important factor in the consumer decision-making process
Table 47 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 48 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 58 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Large Cooking Appliances in Indonesia

KEY DATA FINDINGS

Large cooking appliances see uptick in demand, backed by better economic conditions
Built in hobs deliver positive results, while cooker hoods see limited demand
Modena Indonesia extends its lead
Positive outlook for large cooking appliances thanks to trend towards urbanisation and growing demand for space-saving solutions
Manufacturers will cater to the needs of various consumer segments with differentiated prices and features
Competition is expected to intensify, as more Chinese players enter the market
Table 63 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 64 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 67 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 68 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 72 NBO Company Shares of Ovens: % Volume 2019-2023
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 76 NBO Company Shares of Cookers: % Volume 2019-2023
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 78 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

Microwaves in Indonesia

KEY DATA FINDINGS

Urbanization and modern lifestyles drive demand for microwaves
Cultural preferences and power limitations present challenges to development of microwaves
Sharp maintains its leading position by offering diverse range of models catering to different consumer budgets
Urbanisation will be key growth driver, alongside manufacturer investment in new product innovation
Affordability will be key as competition increases
Smart microwaves to gain popularity
Table 83 Sales of Microwaves by Category: Volume 2018-2023
Table 84 Sales of Microwaves by Category: Value 2018-2023
Table 85 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 86 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 87 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 89 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 90 Distribution of Microwaves by Format: % Volume 2018-2023
Table 91 Production of Microwaves: Total Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 93 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

Refrigeration Appliances in Indonesia

KEY DATA FINDINGS

Premiumisation drives growth in 2023.
Demand for larger units is increasing.
Sharp retains its leading position, despite continuous investment in innovative technologies by its competitors
Demand is expected to grow in upcoming years, fuelled by rising urbanisation
Smart technology and energy efficiency will be key factors driving purchasing decisions
Growing popularity of compact, space-saving designs
Table 96 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 97 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 100 Sales of Freezers by Format: % Volume 2018-2023
Table 101 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 102 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 104 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 105 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 112 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

Air Treatment Products in Indonesia

KEY DATA FINDINGS

Indonesia’s tropical climate ensures high demand for air treatment products
Air purifiers see modest increase demand as fears over the pandemic subside
Sharp retains its lead amid intense competition from other brands
Strong performance for air conditioners
Health concerns will boost sales of air purifiers
Inverter air conditioners will offer energy saving benefits
Table 117 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 118 Sales of Air Treatment Products by Category: Value 2018-2023
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 121 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 124 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 125 Production of Air Conditioners: Total Volume 2018-2023
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Food Preparation Appliances in Indonesia

KEY DATA FINDINGS

Food preparation appliances benefit from need for greater convenience
Healthy eating trend drives demand for juice extractors.
Phillips maintains its dominance
Trend towards modern lifestyles and growing focus on healthier living will be significant factors contributing to growth
Offering lower prices and embracing e-commerce will attract more customers
Local brands will remain successful, due to their attractive quality-price ratio
Table 130 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 131 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

Personal Care Appliances in Indonesia

KEY DATA FINDINGS

Significant growth for personal care appliances, as Indonesians pay more attention to their appearance
Hair care appliances register a dynamic performance
Philips retains its dominance, despite aggressive competition from rival brands
Personal care is poised for a bright future, as social media and Korean culture exert a significant influence
E-commerce is set to transform the competitive landscape for personal care appliances
Building consumers’ awareness of the benefits of personal care products will drive future growth
Table 141 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 142 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 145 Sales of Body Shavers by Format: % Volume 2018-2023
Table 146 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 147 NBO Company Shares of Personal Care Appliances 2019-2023
Table 148 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Small Cooking Appliances in Indonesia

KEY DATA FINDINGS

Freestanding hobs and rice cookers continue to be essential fixtures in the typical Indonesian kitchen
Light fryers gain traction, thanks to their growing affordability and reputed health benefits
Affordable brands continue to hold sway
Freestanding hobs and rice cookers will remain key components of the average Indonesian kitchen
Energy-saving products will capture the attention of consumers
Smart technology will take centre stage
Table 154 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 155 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 158 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

Vacuum Cleaners in Indonesia

KEY DATA FINDINGS

Vacuum cleaners gain favour with busy urban consumers
Stick vacuum cleaners continue to gain traction
Electrolux retains its lead in midst of increasingly fierce competition
Trend towards smaller living space will offer scope for further growth
E-commerce will play key role in boosting sales
Robotic revolution will gather pace
Table 166 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 167 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 170 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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