In 2017, consumer appliances in Indonesia saw a decline in value sales as people tended to hold off spending on these products. Demand for consumer appliances is seasonal, and sales usually increase during Ramadan.
Consumer appliances in Indonesia is driven by foreign exchange, since most products are imported. Exchange fluctuations against the dollar have a significant impact on the industry.
The dominance of international brands from Japan, Korea and China can really be felt in consumer appliances in Indonesia. Japanese and Korean brands (such as LG, Samsung, and Panasonic) entered early, so brand awareness is not a problem for them.
Distribution of consumer appliances through offline trade is classified into two channels. Demographically, most of the population live in big cities.
Industry players in Indonesia are still optimistic, considering the country’s massive young (productive) population and growing property sector. Property developers race to build houses, luxury apartments, and small apartments (flats) in both big cities and satellite cities.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Indonesia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Appliances market research database.