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Consumer Appliances in Argentina

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Argentina?
  • Which are the leading brands in Argentina?
  • How are products distributed in Argentina?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Argentina

Consumer appliances in 2022: The big picture
2022 key trends
Strong presence of local brands and companies remain the industry’s defining feature
Electronics and appliance specialist retailers struggle financially
What next for consumer appliances?
Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Argentina

KEY DATA FINDINGS

Extremely high sales growth in dishwashers fuelled by rising local production
Drean is the only brand of dishwashers currently being produced locally
Various brands become interested in the category despite low sales and its small size
Convenience and ecological credentials to be highlighted by dishwasher brands
Demand for table-top dishwashers and other compact formats set to rise
Sales set to remain highly concentrated among a handful of local brands
Table 31 Sales of Dishwashers by Category: Volume 2017-2022
Table 32 Sales of Dishwashers by Category: Value 2017-2022
Table 33 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 34 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 35 Sales of Dishwashers by Format: % Volume 2017-2022
Table 36 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 37 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 38 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 39 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 40 Production of Dishwashers: Total Volume 2017-2022
Table 41 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 42 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Argentina

KEY DATA FINDINGS

Savvy consumers purchase new washing machines as a way of combatting inflation
The replacement of semi-automatic washing machines set to be paused
Jose M Alladio e Hijos remains the unrivalled leader in home laundry appliances
Local production of energy-efficient home laundry appliances set to continue rising
Alladio’s acquisition by Mabe and Whirlpool’s new factory make exports more likely
Washer dryers set to remain a niche category of imported products
Table 45 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 46 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 49 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 50 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 53 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 54 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 55 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 56 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Argentina

KEY DATA FINDINGS

Volume sales decline in 2022 after a huge expansion during 2021
Internal migration provides a welcome boost to category sales
Strong competition among local manufacturers of large cooking appliances
Sales of electric large cooking appliances to grow at the expense of gas appliances
Construction activity to remain a driver of sales growth in large cooking appliances
Built-in appliances to continue growing as demand for freestanding options flags
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 66 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 67 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 68 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 69 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 70 NBO Company Shares of Ovens: % Volume 2018-2022
Table 71 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Cookers: % Volume 2018-2022
Table 74 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 75 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 76 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 77 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Argentina

KEY DATA FINDINGS

Positive sales growth continues due to enormous expansion of local production
Domestic production accounts for almost all appliances in the category
BGH faces increasingly fierce competition from arch-rival Newsan
Sales set to be under pressure as mini electric ovens fit more with emerging lifestyles
Microwaves associated with unhealthy eating in the minds of many consumers
Innovation stands as the strongest chance for the category’s survival
Table 80 Sales of Microwaves by Category: Volume 2017-2022
Table 81 Sales of Microwaves by Category: Value 2017-2022
Table 82 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 83 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 84 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 85 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 86 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 87 Distribution of Microwaves by Format: % Volume 2017-2022
Table 88 Production of Microwaves: Total Volume 2017-2022
Table 89 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 90 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 91 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Argentina

KEY DATA FINDINGS

Refrigeration appliances chosen as a smart investment at a time of high inflation
One-person households and smaller homes boost sales of under-the-counter fridges
Locally produced brands lead sales of refrigeration appliances
Recurrent foreign currency reserve crisis set to play in favour of local production
Demand for freezers set to rise after a brief slip into negative sales growth
Average unit prices set to increase across all categories of refrigeration appliances
Table 93 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 94 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 97 Sales of Freezers by Format: % Volume 2017-2022
Table 98 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 102 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 108 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Argentina

KEY DATA FINDINGS

Subsidised financing programme Ahora 12 boosts demand despite high inflation
Rising local production to continue supporting sales growth for at least the next 16 years
Philco continues ahead of BGH
Improved technology and stronger focus on energy efficiency set to boost value growth
Concern over warming climate unlikely to spur shift from air conditioners to cooling fans
Progressive reduction of energy subsidies to present challenges to category players
Table 113 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 114 Sales of Air Treatment Products by Category: Value 2017-2022
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 120 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 121 Production of Air Conditioners: Total Volume 2017-2022
Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 123 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Argentina

KEY DATA FINDINGS

Demand for food preparation appliances increases for third consecutive year
Local food processors manufacturing industry protected by antidumping resolutions
Philips maintains its overall leadership by holding the top spot in several categories
Healthier eating habits to support the expansion of sales of food preparation appliances
Kitchen robots to present competition to other categories of food preparation appliances
Rising sales of more sophisticated countertop mixers to boost average unit price
Table 126 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 127 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Argentina

KEY DATA FINDINGS

The return to pre-pandemic social life boosts demand for personal care appliances
Chemists/pharmacies an essential distribution channel for personal care appliances
Philips remains the clear leader in personal care appliances
Young men to emerge as a major new consumer group for personal care appliances
The influence of football players remains crucial to sales of personal care appliances
Social media set to remain a major promotional channel for the leading brands
Table 137 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 138 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 141 Sales of Body Shavers by Format: % Volume 2017-2022
Table 142 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 143 NBO Company Shares of Personal Care Appliances 2018-2022
Table 144 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 145 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Argentina

KEY DATA FINDINGS

Emergence of new cooking habits supports growth in sales of small cooking appliances
Categories associated with healthier eating habits post the highest sales growth
Philips and Atma stand out as the strong leaders in a very competitive category
Light fryers slated for strong growth as consumers demand healthier appliances
Brands need to target aspirational consumers to stand a chance of boosting sales
Demand for the gourmet experience at home to drive demand for coffee machines
Table 150 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 151 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 154 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Argentina

KEY DATA FINDINGS

The emergence of new cleaning habits underpins the reversal of previous sales declines
Changing gender roles and the emergence of new social norms impact vacuum cleaners
Visuar stands out as the leading local producer of vacuum cleaners
Robotic vacuum cleaners is the most promising category of vacuum cleaners
Leading brands set to continue developing innovative designs, features and functions
New trends in household flooring could present constraints to sales growth
Table 162 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 163 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 166 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 167 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 168 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 169 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 170 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 171 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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