Consumer Appliances in Mexico

Consumer Appliances in Mexico

EXECUTIVE SUMMARY

Various negative influences fail to suppress growth as sales continue to rise

Consumer appliances performance in Mexico

Mabe continues to lead major appliances, while Sunbeam leads in small appliances

Distribution channels, e-commerce continue gaining relevance

What to expect from consumer appliances during the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Treatment Products in Mexico

HEADLINES

PROSPECTS

Sustainable products and improved performance boost demand

Air conditioners no longer considered to be luxury products

Split air conditioners the fastest growing category

COMPETITIVE LANDSCAPE

Mirage remains the category’s leading brand

Promotions and retail events

Carrier’s new features likely to be copied by rival players

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Mexico

HEADLINES

PROSPECTS

Homes with less space, often apartments in towers, influence trends in dishwashers

Built-in dishwashers continues to record positive growth

The average unit price of dishwashers continues to increase

COMPETITIVE LANDSCAPE

Whirlpool remains the leading name in dishwashers

Internet retailing remains the fastest growing distribution channel for dishwashers

Recent launches and features

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Mexico

HEADLINES

PROSPECTS

Food preparation appliances set for further moderate growth

Blenders set to continue recording sales growth

Slow juicers the most dynamic food preparation appliances category

COMPETITIVE LANDSCAPE

Sunbeam Mexicana SA de CV continues to lead food preparation appliances

Hypermarkets: the leading distribution channel for food preparation appliances

Hurom continues to expand in Mexico

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Mexico

HEADLINES

PROSPECTS

Time saving technology comes to the fore

The appeal of sustainable products spreads

Special features promise to preserve clothes and improve the consumer experience

COMPETITIVE LANDSCAPE

Controladora Mabe still the most important company in home laundry appliances

LG and Whirlpool are the most dynamic players

LG’s Twin Wash among the most important launches in the category in 2018

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Construction boom helping to boost sales in the category

Sustainable products come to the fore

Variety stores continues to lead the distribution of large cooking appliances

COMPETITIVE LANDSCAPE

Controladora Mabe continues to lead sales of large cooking appliances

Technology and innovation remain the focus of most manufacturers

Koblenz continues to innovate

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Mexico

HEADLINES

PROSPECTS

Energy saving features become increasingly important

Microwaves are becoming cleaner, more hygienic and with less bacteria

Healthy living remains a major focus of innovation

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

HiSense is the most dynamic player in microwaves

LG continues to launch innovative new microwaves

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Mexico

HEADLINES

PROSPECTS

Consumers continue to place a low priority on personal care appliances

Many alternatives to personal care appliances are available

Electric facial cleansers records a positive performance

COMPETITIVE LANDSCAPE

Corporación Milenium continues to lead the category

Most important channel for the category

Dyson Supersonic recently launched in Mexico

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Mexico

HEADLINES

PROSPECTS

The importance of being sustainable

Technology and premium features become more common in refrigeration appliances

Refrigeration appliances and connectivity

COMPETITIVE LANDSCAPE

Mabe remains Mexico’s most important manufacturer of refrigeration appliances

Sales of refrigeration appliances through department stores continue to grow

Samsung family hub launched in Mexico

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 136 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freezers by Format: % Volume 2013-2018
Table 140 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Healthy living trend helps to spur growth in the category

Light fryers is the most dynamic category in small cooking appliances

Mexican coffee boom supporting sales of coffee machines

COMPETITIVE LANDSCAPE

Grupo HB PS remains the category’s most important manufacturer

Changes seen in the retail distribution of small cooking appliances

Nespresso’s new launches shake up the scene in coffee machines

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Mexico

HEADLINES

PROSPECTS

Moderate growth despite the launch of advanced new products

Variety stores remains the leading sales channel for vacuum cleaners

Robotic vacuum cleaners expected to continue recording positive sales growth

COMPETITIVE LANDSCAPE

Koblenz Electrica SA de CV maintains its leadership in vacuum cleaners

Innovative features continue to attract consumers

Dyson brings more convenience to vacuum cleaners in Mexico

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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