Consumer Appliances in Mexico

Consumer Appliances in Mexico

EXECUTIVE SUMMARY

Consumer appliances registers moderate growth with better prospects

Consumer appliances’ growth propelled by credit facilities

Controladora Mabe leads major appliances

Internet retailing continues to gain distribution share

Category set to benefit from improvement in the economy

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Mexico

HEADLINES

PROSPECTS

Average unit price declines in air conditioners despite inflationary pressures

Innovation trends in split air conditioners include inverter technology and connectivity

Window air conditioners declines further

COMPETITIVE LANDSCAPE

Industrias Birtman SA de CV leads air treatment products

Few companies produce air conditioners in Mexico

Modern grocery retailers dominate distribution

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Mexico

HEADLINES

PROSPECTS

Smaller-capacity models drive sales

Built-in dishwashers is the fastest growing category

Average unit price increases as import costs rise

COMPETITIVE LANDSCAPE

Controladora Mabe SA de CV leads thanks to GE brand

Department and variety stores the main distribution channels

Most companies use social media to promote product benefits

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Mexico

HEADLINES

PROSPECTS

Food preparation appliances grows despite increase in average unit price

Slow juicers the best performer

Blenders remains the largest category

COMPETITIVE LANDSCAPE

Sunbeam Mexicana SA de CV leads food preparation appliances

Social media gains importance for leading brands

Product differentiation includes improved functionality and more powerful appliances

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Mexico

HEADLINES

PROSPECTS

Retail volume growth slows after previous year’s strong performance

Automatic tumble dryers the fastest-growing category

COMPETITIVE LANDSCAPE

Controladora Mabe SA de CV leads

Product innovations focus on time saving and clothes care

Mexican consumers prefer top-loading and large washing machines

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Opportunities for further retail volume growth

Cookers the fastest-growing category

New technologies lead to an increase in the average unit price

COMPETITIVE LANDSCAPE

Controladora Mabe remains the leading player

Koblenz and Teka register the strongest retail volume growth

Variety stores the dominant distribution channel

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Mexico

HEADLINES

PROSPECTS

Microwaves the most active category

Entrance of new competitors increases product range

Despite the relevance of freestanding microwaves consumers have built-in options

COMPETITIVE LANDSCAPE

Dongbu Daewoo Electronics Mexico SA de CV leads the category

Hisense México S de RL de CV registers the strongest retail volume growth

Whirlpool México develops attractive innovations

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2012-2017
Table 110 Sales of Microwaves by Category: Value 2012-2017
Table 111 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 112 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 114 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 115 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 116 Distribution of Microwaves by Format: % Volume 2012-2017
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 118 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 119 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Mexico

HEADLINES

PROSPECTS

Challenging year for personal care appliances

Successful entry of electric facial cleansers in 2017

Maintaining beards and moustaches benefits hair and beard trimmers

COMPETITIVE LANDSCAPE

Hair care appliances brands lead personal care appliances

Personal care appliances relatively fragmented overall

Modern grocery retailers the main distribution channel

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 123 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 126 Sales of Body Shavers by Format: % Volume 2012-2017
Table 127 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 128 NBO Company Shares of Personal Care Appliances 2013-2017
Table 129 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Mexico

HEADLINES

PROSPECTS

Refrigeration appliances performance remains positive despite slowdown

Electric wine coolers/chillers remains the fastest-growing category

Fridge freezers sees the most innovation and new developments

COMPETITIVE LANDSCAPE

Controladora Mabe SA de CV leads refrigeration appliances

Samsung and LG focus on high-end products

Department and variety stores the main distribution channels

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 136 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 139 Sales of Freezers by Format: % Volume 2012-2017
Table 140 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 141 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 144 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Interest in healthier nutrition has a positive influence on small cooking appliances

Light fryers the best performer

Coffee machines posts significant sales in small cooking appliances

COMPETITIVE LANDSCAPE

Grupo HB PS SA de CV leads small cooking appliances

Nestlé México sees strong growth

Hypermarkets and variety stores, the leading channels for small cooking appliances

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Mexico

HEADLINES

PROSPECTS

Vacuum cleaners posts positive but moderate retail volume growth

Robotic vacuum cleaners still a niche but with potential

Connectivity, the innovation trend within robotic vacuum cleaners, still represents a small proportion of the category

COMPETITIVE LANDSCAPE

Koblenz Eléctrica consolidates its leadership through constant innovation

Electrolux sells Eureka to Midea

Innovation key to competing and attracting consumers

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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