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Country Report

Consumer Appliances in

Consumer Appliances in Mexico

Jan 2020

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Executive Summary

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Producers pull the plug on wasteful appliances as consumers look for savings

In 2019, companies in consumer appliances in Mexico were searching for and investing in technologies that help customers save energy, water and gas in order to save on utility bills as well as preserve natural resources. The rise in cost- and environmental-consciousness among consumers is evident through the increase in number of sustainable products or eco-friendly appliances.

Innovative consumer appliances fuel steady demand

Despite the uncertain economic environment, consumer appliances in Mexico continued to register positive growth in 2019. Major appliances were moderately ahead of small appliances in terms of annual volume sales rise, although overall sales of small appliances vastly outnumbered sales of major appliances in actual terms.

Time is of the essence for new appliances

As people are increasingly busy, working longer hours, having to contend with heavier traffic and taking on other commitments, they are searching for products that make their lives and daily activities easier such as cooking, laundry tasks and dishwashing. Moreover, many Mexicans are now attempting to develop healthier habits to achieve a healthier and better way of life.

More consumers head for the digital shops in Mexico

Mexican consumers are becoming more connected to the digital world and a growing proportion of homes now have internet connections. In addition, the high penetration of smartphones is also supporting the expansion of the connected population.

Sales are programmed for further growth, supported by retail and housing boom

The forecast period is expected to see sales of consumer appliances continue to register positive sales trends and this is not least because major appliances categories such as large cooking appliances and refrigeration appliances are generally considered to be basic items that are essential in all homes. At the same time, many small appliances are used on a daily basis in Mexican homes.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Consumer Appliances in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Mexico?
What are the major brands in Mexico?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Mexico

EXECUTIVE SUMMARY

Producers pull the plug on wasteful appliances as consumers look for savings

Innovative consumer appliances fuel steady demand

Time is of the essence for new appliances

More consumers head for the digital shops in Mexico

Sales are programmed for further growth, supported by retail and housing boom

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Treatment Products in Mexico

HEADLINES

PROSPECTS

Consumers want saving money to be a breeze

Great indoor comfort is desired as Mexico becomes hotter

Split-air format adds more affordable options, boosting ownership

COMPETITIVE LANDSCAPE

Consumers keep Mirage in their sights

Samsung thinks outside the box

Taurus lets consumers keep cool by Bluetooth

Chart 1 Air Treatment Products: Taurus

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Mexico

HEADLINES

PROSPECTS

Consumers do not want a drain on their time

Smaller living spaces favour more compact dishwashers

Connectivity and unit prices are increasing

COMPETITIVE LANDSCAPE

Whirlpool bubbles with innovation

More consumers head online for a dishwasher bargain

LG hopes to shine, while new launches offer a raft of modern features

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Production of Dishwashers: Total Volume 2014-2019
Table 58 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Mexico

HEADLINES

PROSPECTS

Highlighting the time-saving value will be key

Slow juicers benefit from high health-awareness, while blenders whip up most sales

Hypermarkets carves the biggest share

COMPETITIVE LANDSCAPE

Sunbeam’s performance is the brightest

Hurom encourages Mexicans to nurture the foodie in them

Koblenz mixes affordable prices with strong distribution

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Mexico

HEADLINES

PROSPECTS

Home laundry appliances need to hurry

Brands try to create a sustainable advantage

Special features are filtering through, while Whirlpool offers smart convenience

COMPETITIVE LANDSCAPE

Mabe is active in drumming up new sales

Fast growth cycle for Whirlpool and LG

Samsung offers a window of opportunity

Chart Homee Laundry Appliances: Samsung

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 84 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Sales boosted by good growth in residential and commercial buildings

Cleaning becoming less of a chore, though appliances go greener

Promotional events at department stores draw the crowds

COMPETITIVE LANDSCAPE

Definitely Mabe at the top of the rankings

Koblenz aims to Shine with new cooker Line

Consumers warming to smart ovens

Chart Largee Cooking Appliances: Whirlpool

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 93 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 94 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 98 NBO Company Shares of Ovens: % Volume 2015-2019
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 102 NBO Company Shares of Cookers: % Volume 2015-2019
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 104 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Mexico

HEADLINES

PROSPECTS

Mexicans look for instant savings as well as instant meals

Brands are taking the pain out of cleaning, while offering healthier ways to cook

Department stores show microwaves in their best light

COMPETITIVE LANDSCAPE

Daewoo sustains its micro-lead over LG

Smaller brands make gains

Samsung and LG are on the same wavelength with multifunctioning models

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2014-2019
Table 110 Sales of Microwaves by Category: Value 2014-2019
Table 111 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 112 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 114 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 115 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 116 Distribution of Microwaves by Format: % Volume 2014-2019
Table 117 Production of Microwaves: Total Volume 2014-2019
Table 118 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 119 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Mexico

HEADLINES

PROSPECTS

Sales to keep dipping as consumers cut back on non-essentials

Affordable professional services are outstripping personal care appliances

The mass-market channels generate the biggest shares

COMPETITIVE LANDSCAPE

Corporación Milenium has a neat and tidy lead

Dyson looks to make waves in hair care appliances

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 123 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 126 Sales of Body Shavers by Format: % Volume 2014-2019
Table 127 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 128 NBO Company Shares of Personal Care Appliances 2015-2019
Table 129 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Mexico

HEADLINES

PROSPECTS

Energy-saving models are on more consumer wish-lists

Appliance colours are used to make a statement as well as blend in

Refrigeration appliances are becoming smarter, but demand remains cool

COMPETITIVE LANDSCAPE

Mabe is the leading light

Department stores channel makes steely progress

Samsung makes a smart move

Chart 2 Refrigeration Appliances: Samsung

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 139 Sales of Freezers by Format: % Volume 2014-2019
Table 140 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 144 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 150 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Diet-conscious Mexicans turn to healthier cooking methods

Rising coffee culture stimulates solid growth in coffee machines

The allure of shopping online has rising influence

COMPETITIVE LANDSCAPE

Sunbeam turns up the heat on leader Grupo HB PS

Nespresso taps into the coffee culture percolating in Mexico

Hamilton Beach aims to go the distance with Durathon

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Mexico

HEADLINES

PROSPECTS

Limited appeal among consumers keeps sales quite static

Futuristic robotic vacuum cleaners are impressing Mexicans

Players selling via internet retailing could clean up

COMPETITIVE LANDSCAPE

Koblenz has a big lead in vacuum cleaners

Dyson pulls the cord on convention

Models are becoming lighter and their technology more intelligent

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Consumer Appliances in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Producers pull the plug on wasteful appliances as consumers look for savings

Innovative consumer appliances fuel steady demand

Time is of the essence for new appliances

More consumers head for the digital shops in Mexico

Sales are programmed for further growth, supported by retail and housing boom

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in Mexico

EXECUTIVE SUMMARY

Producers pull the plug on wasteful appliances as consumers look for savings

Innovative consumer appliances fuel steady demand

Time is of the essence for new appliances

More consumers head for the digital shops in Mexico

Sales are programmed for further growth, supported by retail and housing boom

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Air Treatment Products in Mexico

HEADLINES

PROSPECTS

Consumers want saving money to be a breeze

Great indoor comfort is desired as Mexico becomes hotter

Split-air format adds more affordable options, boosting ownership

COMPETITIVE LANDSCAPE

Consumers keep Mirage in their sights

Samsung thinks outside the box

Taurus lets consumers keep cool by Bluetooth

CATEGORY DATA

Dishwashers in Mexico

HEADLINES

PROSPECTS

Consumers do not want a drain on their time

Smaller living spaces favour more compact dishwashers

Connectivity and unit prices are increasing

COMPETITIVE LANDSCAPE

Whirlpool bubbles with innovation

More consumers head online for a dishwasher bargain

LG hopes to shine, while new launches offer a raft of modern features

CATEGORY DATA

Food Preparation Appliances in Mexico

HEADLINES

PROSPECTS

Highlighting the time-saving value will be key

Slow juicers benefit from high health-awareness, while blenders whip up most sales

Hypermarkets carves the biggest share

COMPETITIVE LANDSCAPE

Sunbeam’s performance is the brightest

Hurom encourages Mexicans to nurture the foodie in them

Koblenz mixes affordable prices with strong distribution

CATEGORY DATA

Home Laundry Appliances in Mexico

HEADLINES

PROSPECTS

Home laundry appliances need to hurry

Brands try to create a sustainable advantage

Special features are filtering through, while Whirlpool offers smart convenience

COMPETITIVE LANDSCAPE

Mabe is active in drumming up new sales

Fast growth cycle for Whirlpool and LG

Samsung offers a window of opportunity

CATEGORY DATA

Large Cooking Appliances in Mexico

HEADLINES

PROSPECTS

Sales boosted by good growth in residential and commercial buildings

Cleaning becoming less of a chore, though appliances go greener

Promotional events at department stores draw the crowds

COMPETITIVE LANDSCAPE

Definitely Mabe at the top of the rankings