Consumer Appliances in Mexico

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Mexico?
  • Which are the leading brands in Mexico?
  • How are products distributed in Mexico?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in Mexico

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Mexico

KEY DATA FINDINGS

Interest in dishwashers remains limited in 2022 despite steady growth
Rising cost of electricity has a limited impact on demand
Online advertising and communication strategies prove fruitful
Dishwashers unlikely to enter the mainstream despite stable growth projections
New product development and innovation likely to feature strongly
HiSense announces USD260 million investment in Mexico
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Production of Dishwashers: Total Volume 2017-2022
Table 43 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Mexico

KEY DATA FINDINGS

Relatively low penetration leaves plenty of room for growth in home laundry appliances
Energy efficiency at the front of consumers’ minds as prices rise and environmental concerns intensify
Prices rise as manufacturers and importers are hit by rising costs
Steady growth projected as consumers look for more convenience in the home
New technology and innovation should drive demand, but economy models could also help bring home laundry appliances into more homes
New and existing players expected to invest heavily in Mexico
Table 47 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 58 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Mexico

KEY DATA FINDINGS

Home cooking trend prevails boosting demand for large cooking appliances
Focus on healthy eating and energy efficiency drives demand
Controladora Mabe retains dominance thanks to wide portfolio of trusted products
Bright outlook for large cooking appliances as demand for home cooked meals is expected to remain
Competition expected to intensify as demand grows
Local player Koblenz looking to stake a larger share in the market
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 78 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Mexico

KEY DATA FINDINGS

Sales of microwaves bounce back as consumers value the convenience of these appliances
Profeco delivers the message that microwaves are safe
Energy efficiency a key claim in microwaves
More households likely to invest in microwaves as a convenient and affordable option
Competition likely to heat up as innovation comes to the fore
Limited change expected in the distribution landscape as general merchandise stores dominate
Table 83 Sales of Microwaves by Category: Volume 2017-2022
Table 84 Sales of Microwaves by Category: Value 2017-2022
Table 85 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 86 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 89 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 90 Distribution of Microwaves by Format: % Volume 2017-2022
Table 91 Production of Microwaves: Total Volume 2017-2022
Table 92 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 93 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Mexico

KEY DATA FINDINGS

More time at home increases awareness of the importance of refrigeration appliances
Prices rise as production costs increase
Energy efficiency comes under the spotlight
Samsung to invest USD500 million in increasing local production, as investors see potential in Mexico
New technology likely to drive interest and demand for new refrigeration appliances
Mixed outlook for refrigeration appliances as economic pressures remain
Table 96 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 100 Sales of Freezers by Format: % Volume 2017-2022
Table 101 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 105 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 110 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 111 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 112 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Mexico

KEY DATA FINDINGS

Mexican households keen to invest in air conditioners
The government promotes sensible electricity consumption as energy prices soar
Energy efficiency a key selling point for air conditioners
As temperatures rise so too should demand for split air conditioners
New product development and innovation remains rife as competition intensifies
Air purifiers expected to gain more attention as consumers spend more time at home
Table 116 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 117 Sales of Air Treatment Products by Category: Value 2017-2022
Table 118 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 120 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 121 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 122 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 123 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 124 Production of Air Conditioners: Total Volume 2017-2022
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Mexico

KEY DATA FINDINGS

More time spent at home means more time for cooking and baking
Healthy living trend fuelling demand for some products
Government promotion of need for energy efficiency influencing product marketing and new product development
Bright outlook for food preparation appliances as consumers look to follow healthier lifestyles
Premium players investing in the market as competition intensifies
E-commerce on the rise thanks to significant investment from retailers and manufacturers
Table 129 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Mexico

KEY DATA FINDINGS

Hair care appliances remains a drag on overall sales despite an improved performance
Beauty influencers having a positive effect on demand
E-commerce continues to thrive as consumers become comfortable shopping online
Overall sales set to stagnate but performances are likely to vary across the different categories as Mexico climbs out of the pandemic
New product development and innovation could be key as competition grows
Foreo gaining attention with innovative range of electric facial cleansers
Table 140 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 141 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 144 Sales of Body Shavers by Format: % Volume 2017-2022
Table 145 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 146 NBO Company Shares of Personal Care Appliances 2018-2022
Table 147 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Mexico

KEY DATA FINDINGS

Small cooking appliances on the rise as healthy eating comes into focus
Oster finds opportunities in new consumer behaviour
E-commerce on the rise as players look to expand their online offer
Stable growth likely to be supported by healthy-eating trend and flexible working arrangements
New product development and marketing key to growth in coffee machines
Light fryers expected to benefit from strong marketing activity and healthy eating trend
Table 153 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Mexico

KEY DATA FINDINGS

Household penetration remains low for vacuum cleaners despite increased hygiene concerns
Robotic vacuum cleaners looking to win over consumers who are looking for convenience
Competition increasing as more players look to stake a share in the market
Rise of the robots?
New innovations such as a mopping function should help to drive interest in robotic vacuum cleaners
Dyson and iLife both looking to make headway with cutting-edge technology
Table 165 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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