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Learn moreJan 2021
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Retail volume sales of consumer appliances were severely hit in India in 2020, breaking the steady growth pattern seen in the previous years of the review period. The COVID-19 outbreak, which continues to be a challenge in the country, greatly impacted consumers’ preferences, lifestyle and purchasing behaviour in 2020, affecting demand for consumer appliances.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers apart from those classified as essential workers, including medical workers, police and grocery shop owners.
While most consumer appliance companies were affected in the first half of 2020 due to lockdown and changed consumer spending patterns, they were optimistic in the second half of the year because of the upcoming festival season. Overall, companies have geared up to meet the growing need for convenience and hygiene among their customers as a consequence of COVID-19 and are offering suitable solutions to boost sales amid consumers’ reluctance to visit bricks-and-mortar stores out of social distancing concerns.
In 2020, consumer appliances, being touch-and-feel products, continued to sell primarily through store-based electronics and appliance specialist retailers and distributors. Major appliances represent a significant investment, and this strengthens consumers’ desire to see and study the products’ features before buying.
Although COVID-19-related restrictions in 2020 led to a dampening of the consumer appliances market, there is still pent-up demand and underlying need for consumer appliances among consumers in India. As a consequence, positive retail volume growth in 2021 and 2022 is expected to see sales recover to pre-pandemic levels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.