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Country Report

Consumer Appliances in

Consumer Appliances in India

113 pages, Dec 2017

US$2,650

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Executive Summary

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India is expected to become one of the fastest growing consumer appliances markets globally over the coming years

Consumer appliances is one of the fastest growing categories in India, and experienced healthy growth in 2017. The majority of the demand for consumer appliances in India comes from urban India, owing to higher disposable incomes, greater availability of products and higher awareness amongst consumers.

Higher disposable incomes, easy consumer credit and the growing working population are key drivers of demand for consumer appliances in India

Growing awareness, easier access to goods through developing retail channels, better access to consumer finance and the changing lifestyles of the population in India have been the key drivers of growth in consumer appliances. The government’s policies and regulatory frameworks, such as the easing of licensing rules and approval of 51% foreign direct investment (FDI) in multi-brand retail and 100% FDI in single brand retail are some of the major growth drivers for the consumer market.

Vast opportunities in India for both local and international players

In line with the “make in India” initiative introduced by the Indian government, international companies have set up or expanded their manufacturing capacity in India, thereby reducing costs, and compete with local manufacturers in terms of product pricing. As the penetration of appliances is low in India, companies are now working to increase penetration, with many new launches and strong marketing campaigns.

Sales of consumer appliances through online channels see the fastest growth in 2017, but have a long way to go to catch up with offline stores

Volume sales of consumer appliances in India are dominated by electronics and appliance specialist retailers. However, sales of consumer appliances through online channels saw the fastest growth in 2017.

The future of consumer appliances in India looks bright in the forecast period, with an increase in the penetration of appliances expected

The number of working people in India, particularly women, is expected to increase over the forecast period. With busy lifestyles, convenience is set to be the key area of focus.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Consumer Appliances in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in India?
What are the major brands in India?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in India

EXECUTIVE SUMMARY

India is expected to become one of the fastest growing consumer appliances markets globally over the coming years

Higher disposable incomes, easy consumer credit and the growing working population are key drivers of demand for consumer appliances in India

Vast opportunities in India for both local and international players

Sales of consumer appliances through online channels see the fastest growth in 2017, but have a long way to go to catch up with offline stores

The future of consumer appliances in India looks bright in the forecast period, with an increase in the penetration of appliances expected

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Refrigeration Appliances in India

HEADLINES

PROSPECTS

The Indian government plans to electrify 100% of the country by 2018, increasing demand in rural areas

Replacement sales of fridge-freezers to be the primary factor driving overall sales

Aggressive marketing, India-specific product customisation and new technological features

COMPETITIVE LANDSCAPE

LG Electronics India maintains its leading position in refrigeration appliances

The competition increases in refrigeration appliances

Consumers in India are price-sensitive; thus, product pricing shapes the competition

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 36 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 39 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 42 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 48 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Table 53 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 54 Sales of Small Cooking Appliances by Category: Value 2012-2017

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Table 55 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 56 Sales of Small Cooking Appliances by Category: Value 2012-2017

Air Treatment Products in India

HEADLINES

PROSPECTS

With the average temperatures in India on the rise due to global warming, air treatment products are in demand

Demand for designer and premium fans is growing at a healthy pace

Air purifiers sees the fastest growth in 2017

COMPETITIVE LANDSCAPE

Crompton Greaves leads air treatment products in India

Demand for premium fans

Significant activity by players within air purifiers

CATEGORY DATA

Table 57 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 58 Sales of Air Treatment Products by Category: Value 2012-2017
Table 59 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 60 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 61 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 62 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 63 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 64 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 65 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 66 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 67 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 68 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 69 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in India

HEADLINES

PROSPECTS

Dishwashers – still an emerging category in India

Low awareness about dishwashers acts as a restricting factor

Dishwashers not suitable for households in India due to space constraints

COMPETITIVE LANDSCAPE

IFB Industries maintains its lead in dishwashers in India

Companies focus on increasing the consumer base rather than on new product development

CATEGORY DATA

Table 70 Sales of Dishwashers by Category: Volume 2012-2017
Table 71 Sales of Dishwashers by Category: Value 2012-2017
Table 72 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 73 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 74 Sales of Dishwashers by Format: % Volume 2012-2017
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 76 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 77 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 78 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 79 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 80 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in India

HEADLINES

PROSPECTS

Consumers spend more on food preparation appliances to reduce time and effort

Consumers’ desire for a lifestyle of comfort and luxury benefits manufacturers of food preparation appliances

Cooking is an integral part of Indian culture

COMPETITIVE LANDSCAPE

Bajaj Electricals leads food preparation appliances

With high competition from local manufacturers, food preparation appliances in India is price-driven

CATEGORY DATA

Table 84 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 85 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 86 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 87 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 89 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 90 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 91 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 92 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 93 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 94 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in India

HEADLINES

PROSPECTS

Households replace semi-automatic with automatic washing machines

Rural areas expected to play a significant role in home laundry appliances

Government initiatives to encourage local production to positively impact demand

COMPETITIVE LANDSCAPE

LG Electronics India maintains its lead

With new product launches, companies continue to fight for the top spot

The festive season – an opportunity for all distribution channels

CATEGORY DATA

Table 95 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 96 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 97 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 98 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 99 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 100 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 101 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 102 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 103 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 104 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 105 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 106 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 107 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 108 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in India

HEADLINES

PROSPECTS

The increasing popularity of modular kitchens boosts sales of large cooking appliances

Built-in kitchen appliances is still an emerging concept

Premium kitchen appliances are seen as a mark of luxury

COMPETITIVE LANDSCAPE

Faber Heatkraft Industries leads large cooking appliances in 2017

Companies focus on increasing their visibility and product availability

CATEGORY DATA

Table 110 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 111 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 112 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 113 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 114 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 115 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 116 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 117 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 118 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 119 NBO Company Shares of Ovens: % Volume 2013-2017
Table 120 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 121 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 122 NBO Company Shares of Cookers: % Volume 2013-2017
Table 123 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 124 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 125 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 126 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 127 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 128 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in India

HEADLINES

PROSPECTS

Ease of cooking aids the popularity of microwaves

Slow growth for microwaves, owing to the availability of alternatives

Higher primary sales of microwaves needed for sustainable growth

COMPETITIVE LANDSCAPE

LG Electronics India maintains its lead on the back of its strong distribution network

With microwaves perceived as unhealthy, consumers and manufacturers turn to alternatives

CATEGORY DATA

Table 129 Sales of Microwaves by Category: Volume 2012-2017
Table 130 Sales of Microwaves by Category: Value 2012-2017
Table 131 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 132 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 133 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 134 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 135 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 136 Distribution of Microwaves by Format: % Volume 2012-2017
Table 137 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 138 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 139 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 140 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 141 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in India

HEADLINES

PROSPECTS

As consumers attach more importance to personal grooming, the demand for personal care appliances is set to continue to grow in India

The rising personal grooming trend amongst men drives growth

Body shavers sees the fastest growth in 2017

COMPETITIVE LANDSCAPE

Philips India leads personal care appliances in 2017

Modern trade channels are popular for the distribution of personal care appliances

CATEGORY DATA

Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in India

HEADLINES

PROSPECTS

The Indian government plans to electrify 100% of the country by 2018, increasing demand in rural areas

Replacement sales of fridge-freezers to be the primary factor driving overall sales

Aggressive marketing, India-specific product customisation and new technological features

COMPETITIVE LANDSCAPE

LG Electronics India maintains its leading position in refrigeration appliances

The competition increases in refrigeration appliances

Consumers in India are price-sensitive; thus, product pricing shapes the competition

CATEGORY DATA

Table 155 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 156 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 157 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 160 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 161 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 162 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 163 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 165 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 166 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 167 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 168 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 169 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 170 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 171 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 172 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Table 173 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 174 Sales of Small Cooking Appliances by Category: Value 2012-2017

Vacuum Cleaners in India

HEADLINES

PROSPECTS

Although vacuum cleaners provide convenience, demand is limited in India

Handheld vacuum cleaners registers the highest growth in 2017

COMPETITIVE LANDSCAPE

Eureka Forbes dominates vacuum cleaners in 2017

No significant developments in terms of product technology

CATEGORY DATA

Table 175 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 176 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 177 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 178 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 179 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 180 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 181 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 182 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 183 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 184 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 185 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Table 186 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 187 Sales of Small Cooking Appliances by Category: Value 2012-2017

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Table 188 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 189 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 190 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 191 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 192 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 193 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 194 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 195 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 196 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 197 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 198 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 199 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

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Country Report

Consumer Appliances in India

New Report Guarantee

Executive Summary

New Report Guarantee

India is expected to become one of the fastest growing consumer appliances markets globally over the coming years

Higher disposable incomes, easy consumer credit and the growing working population are key drivers of demand for consumer appliances in India

Vast opportunities in India for both local and international players

Sales of consumer appliances through online channels see the fastest growth in 2017, but have a long way to go to catch up with offline stores

The future of consumer appliances in India looks bright in the forecast period, with an increase in the penetration of appliances expected

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Overview

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Table of Contents

Consumer Appliances in India

EXECUTIVE SUMMARY

India is expected to become one of the fastest growing consumer appliances markets globally over the coming years

Higher disposable incomes, easy consumer credit and the growing working population are key drivers of demand for consumer appliances in India

Vast opportunities in India for both local and international players

Sales of consumer appliances through online channels see the fastest growth in 2017, but have a long way to go to catch up with offline stores

The future of consumer appliances in India looks bright in the forecast period, with an increase in the penetration of appliances expected

MARKET INDICATORS

MARKET DATA

SOURCES

Refrigeration Appliances in India

HEADLINES

PROSPECTS

The Indian government plans to electrify 100% of the country by 2018, increasing demand in rural areas

Replacement sales of fridge-freezers to be the primary factor driving overall sales

Aggressive marketing, India-specific product customisation and new technological features

COMPETITIVE LANDSCAPE

LG Electronics India maintains its leading position in refrigeration appliances

The competition increases in refrigeration appliances

Consumers in India are price-sensitive; thus, product pricing shapes the competition

CATEGORY DATA

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Small Cooking Appliances in India

HEADLINES

PROSPECTS

With the changing food habits of urban consumers in India, small cooking appliances find a place in Indian kitchens

The rising number of cooking shows in India drives the popularity of small cooking appliances

The increasing number of nuclear households results in higher ownership of small cooking appliances

COMPETITIVE LANDSCAPE

Marketing efforts by players help to create consumer awareness of small cooking appliances

Local unorganised players challenge organised players

CATEGORY DATA

Air Treatment Products in India

HEADLINES

PROSPECTS

With the average temperatures in India on the rise due to global warming, air treatment products are in demand

Demand for designer and premium fans is growing at a healthy pace

Air purifiers sees the fastest growth in 2017

COMPETITIVE LANDSCAPE

Crompton Greaves leads air treatment products in India

Demand for premium fans

Significant activity by players within air purifiers

CATEGORY DATA

Dishwashers in India

HEADLINES

PROSPECTS

Dishwashers – still an emerging category in India

Low awareness about dishwashers acts as a restricting factor

Dishwashers not suitable for households in India due to space constraints

COMPETITIVE LANDSCAPE

IFB Industries maintains its lead in dishwashers in India

Companies focus on increasing the consumer base rather than on new product development

CATEGORY DATA

Food Preparation Appliances in India