Executive Summary

Feb 2019
Favourable economic conditions and changing lifestyles increase demand

Demand for consumer appliances in India has been growing, along with rising rural incomes, increasing urbanisation, the growing middle-class and changing lifestyles. Rising disposable incomes coupled with easy financing schemes have led to shortened product replacement cycles and the changing perception of owning appliances, whereby appliances previously considered luxuries have now become considered necessities.

Consumer appliances sees steady growth due to low penetration

Consumer appliances in India increased at a steady pace throughout the review period, driven by both major appliances and small appliances; in 2018, major appliances saw slightly higher growth than small appliances. Most categories within consumer appliances saw both retail volume and current value growth in 2018.

India is in the spotlight as a lucrative market for both local and international players

International companies view India as one of the key markets for future growth in consumer appliances. The growth in demand is being driven by favourable demographics in terms of the working population and higher disposable incomes in rural areas.

Electronics and appliance specialist retailers remains the key distribution channel

Electronics and appliance specialist retailers remained the most popular distribution channel in 2018, as consumers prefer to shop at physical stores to be able to touch and try out the product before purchasing. When buying any product, but especially major appliances, people continue to see it as a significant investment, and want to study and see the product physically before purchasing.

Consumer appliances in India is set to exhibit steady growth over the forecast period

The growing economy and the evolving lifestyles of Indian consumers are leading to a rise in the number of working couples, nuclear families and single-person households, along with the migrant working population. Consequently, these evolving households have an increasing need for convenience and are looking for products that offer convenience and significantly reduce the time and effort spent on household chores.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Appliances in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in India?
  • What are the major brands in India?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in India

EXECUTIVE SUMMARY

Favourable economic conditions and changing lifestyles increase demand
Consumer appliances sees steady growth due to low penetration
India is in the spotlight as a lucrative market for both local and international players
Electronics and appliance specialist retailers remains the key distribution channel
Consumer appliances in India is set to exhibit steady growth over the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dishwashers in India

HEADLINES

PROSPECTS

Low awareness of dishwashers continues to be a restricting factor
Hand dishwashing is a strong substitute for dishwashers
The layout of Indian households is not suitable for dishwashers

COMPETITIVE LANDSCAPE

IFB Industries continues to lead dishwashers
BSH Household Appliances Mfg follows
Changing consumer perceptions and increasing awareness are priorities

CATEGORY DATA

Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in India

HEADLINES

PROSPECTS

High demand for food preparation appliances to substitute traditional cooking aids
Convenience and time-saving are the key themes for food preparation appliances
Consumers are upgrading from basic models to advanced premium appliances

COMPETITIVE LANDSCAPE

Bajaj Electricals retains its lead
Marketing activities are conducted by manufacturers
New entrants and the launch of new product ranges

CATEGORY DATA

Table 49 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 50 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 51 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 54 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 55 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 56 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 57 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 58 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in India

HEADLINES

PROSPECTS

Lower than expected monsoon rainfall impacts sales of washing machines
Product features specific to Indian consumers to innovate in washing machines
Rural areas represent untapped potential for home laundry appliances

COMPETITIVE LANDSCAPE

Korean brands lead home laundry appliances
Home laundry appliances remains fragmented
The launch of products specific to India

CATEGORY DATA

Table 60 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 61 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 62 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 63 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 64 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 65 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 66 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 67 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 68 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 69 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 70 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 71 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 72 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 73 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 74 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in India

HEADLINES

PROSPECTS

Lower than expected monsoon rainfall impacts sales of washing machines
Product features specific to Indian consumers to innovate in washing machines
Rural areas represent untapped potential for home laundry appliances

COMPETITIVE LANDSCAPE

Korean brands lead home laundry appliances
Home laundry appliances remains fragmented
The launch of products specific to India

CATEGORY DATA

Table 76 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 77 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 78 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 79 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 80 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 81 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 82 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 83 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 84 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 85 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 86 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 87 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 88 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 89 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 90 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 91 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in India

HEADLINES

PROSPECTS

Increasing demand for modular homes drives sales of large cooking appliances
Sales of built-in large cooking appliances are emerging
Premium appliances appeal to consumers looking for luxury products

COMPETITIVE LANDSCAPE

Faber Heatkraft Industries leads large cooking appliances
Companies launch visually appealing products
Companies focus on the demand for premium large cooking appliances

CATEGORY DATA

Table 92 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 93 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 94 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 95 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 96 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 97 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 98 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 99 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 100 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 101 NBO Company Shares of Ovens: % Volume 2014-2018
Table 102 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 103 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 104 NBO Company Shares of Cookers: % Volume 2014-2018
Table 105 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 106 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 107 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 110 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in India

HEADLINES

PROSPECTS

Demand for microwaves remains subdued
Microwaves come to the rescue of time-starved consumers
Consumer sentiment plays a huge role in the performance of microwaves

COMPETITIVE LANDSCAPE

LG Electronics India retains its lead
Low-end products are the most popular
Internet retailing emerges as a popular distribution channel for microwaves

CATEGORY DATA

Table 111 Sales of Microwaves by Category: Volume 2013-2018
Table 112 Sales of Microwaves by Category: Value 2013-2018
Table 113 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 114 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 115 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 116 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 117 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 118 Distribution of Microwaves by Format: % Volume 2013-2018
Table 119 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 120 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 121 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 122 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 123 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in India

HEADLINES

PROSPECTS

Demand for personal care appliances is set to grow significantly
Body shavers exhibits high growth, whilst hair care appliances dominates
Increasing interest in male grooming is a boon for personal care appliances

COMPETITIVE LANDSCAPE

Philips India retains its lead despite the intense competition
The Procter & Gamble Co and Panasonic Home Appliances India see share declines
Internet retailing emerges as an important channel for personal care appliances

CATEGORY DATA

Table 124 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 125 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 126 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 127 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 128 Sales of Body Shavers by Format: % Volume 2013-2018
Table 129 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 130 NBO Company Shares of Personal Care Appliances 2014-2018
Table 131 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 132 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 133 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 135 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in India

HEADLINES

PROSPECTS

Electrification continues to be a major factor driving demand in rural areas
Manufacturer-led innovations cater to Indian consumers
The development and introduction of smart technology in fridge-freezers

COMPETITIVE LANDSCAPE

Samsung Electronics India strategises to compete for the top slot
2018 witnesses new entrants and capacity expansion by established players
Companies launch convertible freezers, which are popular amongst consumers

CATEGORY DATA

Table 137 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 139 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 140 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in India

HEADLINES

PROSPECTS

Demand for easy-to-cook and healthy meals drives demand
Freestanding hobs and rice cookers have the highest sales
The increasing influence of Western lifestyles and cuisines boosts sales

COMPETITIVE LANDSCAPE

TTK Prestige focuses on innovation, product differentiation and distribution
International players face competition from regional, local and unbranded players
Incentives and alternative distribution channels

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in India

HEADLINES

PROSPECTS

Demand for vacuum cleaners in India is expected to remain moderate
The rural-urban divide
Handheld vacuum cleaners shines as a quick cleaning solution

COMPETITIVE LANDSCAPE

Eureka Forbes remains dominant
Little no new product development in domestic vacuum cleaners
Dyson enters the Indian market

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Air Treatment Products in India

HEADLINES

PROSPECTS

Air conditioners are no longer seen as a luxury
New efficiency rating system for air conditioners boosts demand for inverter ACs
Air purifiers witnesses high demand in North India

COMPETITIVE LANDSCAPE

Voltas leads air conditioners in India
Companies in cooling fans lead overall air treatment products
Air purifiers witnesses the launch of new models amidst fierce competition

CATEGORY DATA

Table 178 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 179 Sales of Air Treatment Products by Category: Value 2013-2018
Table 180 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 181 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 182 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 183 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 184 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 185 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 186 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 187 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 188 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 189 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 190 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023