Consumer Appliances in India

Consumer Appliances in India

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Refrigeration Appliances in India

KEY DATA FINDINGS

2020 IMPACT

Growing uncertainty in the first half of 2020 negatively impacts refrigeration appliances

Demand for double door fridge freezers continues to grow

Import disruptions underlie the growing stress on “Make in India”

RECOVERY AND OPPORTUNITIES

Redistribution of demographics and specialist retailers expected to increase penetration of refrigeration appliances

Forecast period expected to witness an increased dependence on e-commerce

Purchasing behaviour changes expected to persist

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 42 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 48 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

Home Laundry Appliances in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes overall sales and aspirational buying of home laundry appliances to reduce

E-commerce sales rise more sharply due to home seclusion

Lockdown accelerates the shift towards local manufacturing and sourcing

RECOVERY AND OPPORTUNITIES

Manufacturers expected to tailor products to meet the rising demand in smaller cities

Increasing awareness of private label and other brands set to support growth in home laundry appliances

Manufacturers focus on the rising importance of hygiene

CATEGORY DATA

Table 53 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 54 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 64 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Dishwashers in India

KEY DATA FINDINGS

2020 IMPACT

Demand for dishwashers rises strongly in 2020

Dishwashers find a place in Indian kitchens as new models address consumers’ specific concerns

Manufacturers increase promotions of dishwashers

RECOVERY AND OPPORTUNITIES

Change in consumer behaviour due to COVID-19 expected to benefit dishwasher sales

Dishwashers expected to expand to smaller cities and e-commerce

Manufacturers increasingly target the Indian kitchen

CATEGORY DATA

Table 69 Sales of Dishwashers by Category: Volume 2015-2020
Table 70 Sales of Dishwashers by Category: Value 2015-2020
Table 71 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 72 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 73 Sales of Dishwashers by Format: % Volume 2015-2020
Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 75 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 76 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 77 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 78 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 79 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025

Microwaves in India

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to changed food habits

Buying becomes easier and the choice is vast

Dependency on China reduces

RECOVERY AND OPPORTUNITIES

Hopes pinned on special features to attract first-time microwave buyers

Microwaves expected to remain popular gifting items

Connected appliances might appear in the forecast period

CATEGORY DATA

Table 82 Sales of Microwaves by Category: Volume 2015-2020
Table 83 Sales of Microwaves by Category: Value 2015-2020
Table 84 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 85 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 87 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 88 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 89 Distribution of Microwaves by Format: % Volume 2015-2020
Table 90 Production of Microwaves: Total Volume 2015-2020
Table 91 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 92 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Food Preparation Appliances in India

KEY DATA FINDINGS

2020 IMPACT

Sales of food preparation appliances are supported by reduced eating out

Increased cooking at home triggers a need for time-saving products

Players respond to increased home cooking

RECOVERY AND OPPORTUNITIES

Rapid normalisation expected in the forecast period

Higher volume and value growth rates hindered by economic uncertainty and consumer spending caution

E-commerce set to grow in importance for food preparation appliances

CATEGORY DATA

Table 95 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 96 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 97 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 98 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 100 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 101 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 102 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 103 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 104 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025

Small Cooking Appliances in India

KEY DATA FINDINGS

2020 IMPACT

Cooking at home becomes a necessity as a result of COVID-19

Some types of small cooking appliances witness significant traction

E-commerce remains a lucrative platform for consumers looking to purchase small cooking appliances

RECOVERY AND OPPORTUNITIES

Full recovery likely to be slightly delayed due to slow recovery in consumers’ disposable income

Consumers’ need to save time and prepare snacks quickly and easily will benefit sales of other small cooking appliances

E-commerce to become more attractive to consumers

CATEGORY DATA

Table 106 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 107 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 108 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 109 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 110 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 111 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 112 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 113 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 114 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 115 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 116 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025

Vacuum Cleaners in India

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by restricted domestic help and increased hygiene awareness

Time-pressed consumers look for convenience

Consumers of vacuum cleaners are willing to spend

RECOVERY AND OPPORTUNITIES

Growth expected to slow down

Multifunctional products aim to attract consumers seeking labour-saving solutions

Omnichannel approach cushions COVID-19-related shift away from direct selling

CATEGORY DATA

Table 118 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 119 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 120 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 121 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 122 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 123 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 124 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 125 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 126 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 127 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

Personal Care Appliances in India

KEY DATA FINDINGS

2020 IMPACT

Body shavers and hair and beard trimmers find high demand

Interest grows in men’s grooming

New launches maintain strong growth for personal care appliances

RECOVERY AND OPPORTUNITIES

Long-term shift away from salons and spas is a possibility

Intense competition likely to improve the affordability of personal care appliances

E-commerce set to gain greater significance

CATEGORY DATA

Table 129 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 130 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 131 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 132 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 133 Sales of Body Shavers by Format: % Volume 2015-2020
Table 134 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 135 NBO Company Shares of Personal Care Appliances 2016-2020
Table 136 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 137 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 138 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 139 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 140 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 141 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025

Air Treatment Products in India

KEY DATA FINDINGS

2020 IMPACT

Seasonal demand for air conditioners affects sales during COVID-19 lockdown

Cooling fans impacted by housing sector slowdown and delayed upgrades

Improvement in air pollution during lockdown causes sales of air purifiers to decline

RECOVERY AND OPPORTUNITIES

Early recovery expected due to India’s hot summers and rising pollution levels

More launches of lower-priced products expected due to consumers’ reduced spending capacity

E-commerce to gain a greater distribution share

CATEGORY DATA

Table 142 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 143 Sales of Air Treatment Products by Category: Value 2015-2020
Table 144 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 145 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 146 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 147 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 148 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 149 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 150 Production of Air Conditioners: Total Volume 2015-2020
Table 151 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 153 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025

Large Cooking Appliances in India

KEY DATA FINDINGS

2020 IMPACT

Real estate sentiments fall in 2020

Kitchen refurbishments are not a priority generally

Low consumer awareness and low need keep sales of large cooking appliances small

RECOVERY AND OPPORTUNITIES

Increase in experiments in the kitchen will support the recovery of large cooking appliances

Need for ventilation likely to drive cooker hood sales

Preference for e-commerce platforms set to increase

CATEGORY DATA

Table 155 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 156 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 157 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 158 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 159 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 160 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 161 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 162 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 163 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 164 NBO Company Shares of Ovens: % Volume 2016-2020
Table 165 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 166 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 167 NBO Company Shares of Cookers: % Volume 2016-2020
Table 168 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 169 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 170 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 171 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 172 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 173 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025

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