Consumer Appliances in India

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in India

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in India

KEY DATA FINDINGS

Slowing of growth as life starts to return to normal
New launches from LG and Samsung, but Siemens maintains its lead
Offline stores remain important for sales of dishwashers
Inflationary pressures to impact demand for discretionary products
Customer service and listening to feedback will be important
Dishwashers to remain heavily dependent on imports
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in India

KEY DATA FINDINGS

Home laundry appliances recovers well in 2022
Semi-automatic and top load washing machines dominate home laundry appliances
Launches of smart washing machines in India
Strong growth expected in the forecast period
Automatic and front load washing machines to see growth in the forecast period
E-commerce will remain important
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 58 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in India

KEY DATA FINDINGS

Large cooking appliances remains a small category in 2022
Lack of awareness makes the category heavily dependent on touch and feel
Well-established companies dominate
Dynamic growth expected in the forecast period due to favourable factors
Localisation will be key for growth
Players see opportunities for growth in the longer term
Table 62 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 66 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 67 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 68 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 69 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 70 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 71 NBO Company Shares of Ovens: % Volume 2018-2022
Table 72 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Cookers: % Volume 2018-2022
Table 75 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 76 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in India

KEY DATA FINDINGS

Lower demand in 2022 as inflation and fear of recession affect purchasing decisions
New launches focus on health and localisation
Microwaves remain popular gifting items
Traditional methods of cooking and new appliances to limit the usage of microwaves
Manufacturers will need to help consumers simplify their lives
Built-in microwaves expected to remain a nascent category
Table 81 Sales of Microwaves by Category: Volume 2017-2022
Table 82 Sales of Microwaves by Category: Value 2017-2022
Table 83 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 84 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 85 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 86 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 87 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 88 Distribution of Microwaves by Format: % Volume 2017-2022
Table 89 Production of Microwaves: Total Volume 2017-2022
Table 90 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 91 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in India

KEY DATA FINDINGS

Healthier growth as the pandemic eases
Demand for entry-level products
Major players step up localisation and innovation efforts
Continued upturn of unit prices owing to raw materials costs and premiumisation
Models with inverter technology and sophisticated functions set to gain popularity
Appliances and electronics specialists will lose share but remain popular
Table 94 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 98 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 101 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 102 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 103 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 105 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 106 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 107 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 108 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 109 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in India

KEY DATA FINDINGS

Hot summer and pent-up demand support growth in 2022
New launches in air treatment products
Premiumisation targets smaller groups
Strong growth expected over the forecast period due to a variety of factors
Air pollution to make air treatment categories relevant in the forecast period
Although nascent, smart air treatment products set to see gradual growth
Table 112 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 113 Sales of Air Treatment Products by Category: Value 2017-2022
Table 114 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 115 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 116 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 117 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 118 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 119 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 120 Production of Air Conditioners: Total Volume 2017-2022
Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 122 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in India

KEY DATA FINDINGS

Better performance than during the worst pandemic years
Saving time and efficiency remain key selling points
Bajaj Electricals maintains its leading position and extends its share
Strong growth expected in the forecast period, especially for quieter blenders
Health and convenience will be important drivers of growth
E-commerce to benefit as the category is comparatively mature
Table 125 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 126 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in India

KEY DATA FINDINGS

Sales rise due to increased mobility as pandemic impact eases
Promotion and expansion of products targeted towards women
New launches also seen in male grooming products
Personal care appliances set to see solid growth over the forecast period
Digital channels will play a significant role in shaping consumer demand
Although e-commerce set to grow, offline stores important for demonstrations
Table 136 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 137 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 138 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 139 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 140 Sales of Body Shavers by Format: % Volume 2017-2022
Table 141 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 142 NBO Company Shares of Personal Care Appliances 2018-2022
Table 143 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 144 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 145 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 146 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 147 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in India

KEY DATA FINDINGS

Time-pressed consumers value small cooking appliances
Freestanding hobs dominates small cooking appliances
TTK Prestige remains the leader in small cooking appliances
Growth expected due to post-pandemic normalisation and gifting
Competitive landscape set to remain fragmented, but strategic acquisitions likely
Deals and discounts will be part of companies’ growth plans
Table 149 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 150 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 151 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 154 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 155 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 156 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 157 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 158 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 159 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in India

KEY DATA FINDINGS

Slower growth with normalisation and the return of domestic help
Availability of different options in the market supports growth
Indian consumers are increasingly interested in robotic vacuum cleaners
Vacuum cleaners likely to return to decline in the forecast period
Omnichannel retailing to benefit vacuum cleaners
Direct selling unlikely to recover its pre-pandemic share
Table 161 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 162 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 163 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 165 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 166 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 167 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 168 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 169 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 170 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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