Consumer Appliances in Japan
Consumer appliances in 2022: The big picture
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Dishwashers in Japan
A dishwasher is increasingly a “must-have” for busy households
Panasonic dominates dishwashers
Supporting sustainability
Tackling the issue of “possessed but unused”
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Production of Dishwashers: Total Volume 2017-2022
Table 45 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
Home Laundry Appliances in Japan
A growing number of time-saving features emerge
Gas-powered automatic dryers are increasingly popular amongst home owners
Chinese players grow in the low-price segment, but will aim for a larger market
Time-saving and higher quality result will be valued by consumers
Collaborations with detergent players at an early stage
Table 49 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 60 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
Large Cooking Appliances in Japan
Recovery of new housing starts
Rinnai rules built-in hobs and ovens in Japan
Inflation hits large cooking appliances
Decline to be driven by fall in new housing starts
Cooker hoods as part of holistic indoor air quality management
Table 65 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 69 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 70 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 74 NBO Company Shares of Ovens: % Volume 2018-2022
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
Microwaves in Japan
From multifunctional to simple and personalised microwaves
Zojirushi enters microwaves
Lack of products available to sell in 2022
Microwaves likely to be increasingly software-defined rather than hardware-defined
Smart appliances could step into the area of wellness
Table 84 Sales of Microwaves by Category: Volume 2017-2022
Table 85 Sales of Microwaves by Category: Value 2017-2022
Table 86 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 87 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 90 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 91 Distribution of Microwaves by Format: % Volume 2017-2022
Table 92 Production of Microwaves: Total Volume 2017-2022
Table 93 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 94 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
Refrigeration Appliances in Japan
The weakening impact of the pandemic reduces volume sales
Despite seeing decline, freezers maintains higher sales than pre-pandemic
Fridge-freezers incorporating cameras appear in the market
Connectivity and smart features blossom
Refrigeration appliances to play a crucial role in reducing food waste in homes
Haier Group set to maintain growth in its share
Table 97 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 101 Sales of Freezers by Format: % Volume 2017-2022
Table 102 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 106 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 112 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
Air Treatment Products in Japan
Air treatment products is one of the categories most impacted by COVID-19
Ventilation function becomes standard for high-end split air conditioners
New ways to improve hygiene
Holistic air treatment likely to be investigated
Table 117 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 118 Sales of Air Treatment Products by Category: Value 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 124 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 125 Production of Air Conditioners: Total Volume 2017-2022
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
Food Preparation Appliances in Japan
Food preparation appliances is a category in decline
Juice extractors continues to fall despite the wellness trend
Hurom continues to release slow juicers, but limits distribution
Table 130 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
Personal Care Appliances in Japan
Pandemic-led volume decline slows in 2022
Premiumisation and inflation push up the unit prices of hair dryers
Men’s beauty is becoming more important
Sharp’s new product cares for children’s hair
Fragmentation, personalisation, premiumisation
Table 141 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 142 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 145 Sales of Body Shavers by Format: % Volume 2017-2022
Table 146 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 147 NBO Company Shares of Personal Care Appliances 2018-2022
Table 148 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
Small Cooking Appliances in Japan
Categories that enrich the time spent at home turn to decline
Growth of rice cookers dependent on multi-cookers
Bruno shows the opportunities available for smaller brands
Will consumers return to light fryers?
Table 154 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
Vacuum Cleaners in Japan
Stick vacuum cleaners become the standard in vacuum cleaners
Robotic vacuum cleaners struggles to grow
Amazon is in the process of acquiring iRobot
An end to the competition for lighter and stronger models
Table 166 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027