Having peaked in 2008, Japan’s population is in decline. However, the number of households continues to rise as the country sees an increase in people living alone.
The increasing number of women entering full-time paid employment, supported by government initiatives to stimulate the economy, is placing increasing pressure on consumer time. With less time to spend on household chores and time spent with family at more of a premium, there is a growing demand for consumer appliances that reduce the time and effort involved in household tasks.
Compared to nearby countries, South Korea and China, the consumer appliances market in Japan has lagged behind in terms of connectivity to smartphones, to each other and to homes. The two giants in Japan, Panasonic and Hitachi, are finally focusing on connected appliances, on the Internet of Things (IoT) aspect of the products and services.
While electronics and appliances specialist retailers remain the largest distributer of consumer appliances, internet retailing is expanding in small appliances. Its rate of expansion is slower in major appliances for two main reasons.
Consumer appliances is expected to see volumes stagnate over 2018-2023, with growth constrained by the deep level of penetration achieved in some important categories and a declining population. However, some categories offer potential for expansion as they tap into evolving demand trends underpinned by changing lifestyles and demographic developments.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Japan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Appliances market research database.