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Consumer Appliances in Spain

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Spain?
  • Which are the leading brands in Spain?
  • How are products distributed in Spain?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Spain

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Spain

KEY DATA FINDINGS

Inflationary surge crunches demand
2021’s sharp rise in unit pricing is partially reversed
BSH Electrodomésticos España maintains a strong leadership position
Demand growth will be no more than marginal
Shrinking home and household size will boost demand for smaller models
Built-in dishwashers will continue to perform well
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Production of Dishwashers: Total Volume 2017-2022
Table 43 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Spain

KEY DATA FINDINGS

Surging inflation wipes out volume sales growth
Demand for freestanding home laundry appliances slumps
BSH Electrodomésticos España SA continues to lead with its Balay and Bosch brands
No more than modest growth in retail volume sales
Connected devices will continue to grow in popularity
E-commerce will steadily grow in importance
Table 47 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 58 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Spain

KEY DATA FINDINGS

Economic slowdown dents, but does not derail, growth
More consumers mend and make do or look for used replacements
BSH and Teka deepen their dominance
Slowing housing market and elevated inflation will weigh on demand
Energy-efficient and smart appliances will grow in popularity
Freestanding offerings will grow in popularity
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Spain

KEY DATA FINDINGS

Post-pandemic recovery in demand derailed by inflationary pressure
LG continues to lead a fragmented marketplace
Combination ovens increasingly popular
Housing slowdown will hit demand for built-in microwaves
Manufacturers will look to innovation to drive growth
E-commerce will continue to grow in importance
Table 84 Sales of Microwaves by Category: Volume 2017-2022
Table 85 Sales of Microwaves by Category: Value 2017-2022
Table 86 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 87 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 90 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 91 Distribution of Microwaves by Format: % Volume 2017-2022
Table 92 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 93 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Spain

KEY DATA FINDINGS

Inflationary pressure squeezes consumers, driving a decline in demand
Amid a sharp rise in the price of electricity, consumers are now more concerned with energy efficiency
E-commerce continues to narrow the gap to appliances and electronics specialists
Economic downturn will continue to undermine demand
Shrinking household size will boost demand for smaller fridges
E-commerce will continue to grow in importance
Table 96 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 100 Sales of Freezers by Format: % Volume 2017-2022
Table 101 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 105 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 113 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Spain

KEY DATA FINDINGS

A long, hot summer boosts demand for air conditioners and cooling fans
Renters appreciate the flexibility of portable air conditioners
Air purifiers are going mainstream
Persistent concern about urban air quality will continue to support strong demand growth for air purifiers
Climate change will increasingly make air conditioners essential in some regions
E-commerce will continue to grow in importance, particularly for cooling fans and air purifiers
Table 118 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 119 Sales of Air Treatment Products by Category: Value 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 125 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 126 Production of Air Conditioners: Total Volume 2017-2022
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Spain

KEY DATA FINDINGS

Sharp rise in unit price boosts retail constant value sales
Led by Thermomix, food processors remain the top performer
Wireless blenders growing in popularity
Increased health consciousness will help to drive strong growth in demand for food processors
Retail volume sales of mixers set for marginal decline
E-commerce will continue to grow in importance as a distribution channel
Table 131 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Spain

KEY DATA FINDINGS

More consumers want to replicate the hair care salon experience at home
Other oral care appliances remain the top performer
Rowenta and Philips lead hair care, but Dyson is growing in popularity among more affluent consumers
Other oral care appliances will remain the top performer
High level of social media use will continue to boost demand for hair care appliances
E-commerce will continue to narrow the gap to appliances and electronics specialists
Table 142 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 143 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 146 Sales of Body Shavers by Format: % Volume 2017-2022
Table 147 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 148 NBO Company Shares of Personal Care Appliances 2018-2022
Table 149 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Spain

KEY DATA FINDINGS

Light fryers the star of the show
Pods continue to dominate coffee machines
As daily life normalises, demand for breadmakers dips
Demand will continue to shift from deep fat fryers to light fryers
Persistence of working from home will limit decline in retail volume sales of coffee machines
Breadmakers are down but far from out
Table 155 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 159 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Spain

KEY DATA FINDINGS

Increasingly sophisticated robotic vacuum cleaners drive growth
Cylinder vacuum cleaners remain dominant, but stick models are a growing niche
Affordable pricing helps Cecotec overtake Groupe SEB’s Rowenta
Robotic vacuum cleaners will eclipse cylinder models
Improved battery life will help to boost demand for stick vacuum cleaners
E-commerce will overtake hypermarkets and narrow the gap to appliances and electronics specialists
Table 167 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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