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Learn moreJan 2021
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The emergence of COVID-19 in Malaysia prompted the government to introduce lockdown measures in the form of the Movement Control Order (MCO) in an attempt to control the spread of the virus. These measures included the closure of non-essential businesses and retailers, manufacturing and construction, and the closure of offices and schools resulting in work from home measures.
Malaysian borders were closed to foreigners on 17 March. The Malaysia Movement Control Order (MCO) started on 18 March, and included measures such as limited operating hours for grocery retailers of 08.
Large international manufacturers such as Panasonic, Philips, Sharp-Roxy Sales & Service, Kenwood and Samsung continued to dominate volume sales of consumer appliances in Malaysia in 2020. Multinationals benefit from well-recognised brands that are trusted by most consumers.
The distribution of consumer appliances in Malaysia continued to be dominated by electronics and appliance specialist retailers in 2020 despite the closure of non-essential retailers during the MCO. This scenario forced consumers who required new appliances to head online, leading to further volume share and positive growth for the nascent channel of e-commerce.
The real impact of COVID-19 and the subsequent MCO on both the local economy and consumer appliances could emerge heading into 2021, with the 6-month loan moratorium introduced by the government ending in September 2020 seeing consumers required to start repaying loans. Lingering price sensitivity and added pressure of loan repayments are therefore likely to further impact demand for major appliances as consumers remain cautious about committing to spending on big-ticket items due to financial instability, resulting in volume and value decline (at constant 2020 prices) in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:
The Consumer Appliances in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.