Consumer Appliances in Malaysia

Consumer Appliances in Malaysia

EXECUTIVE SUMMARY

Rising demand for convenience among busy consumers boosts demand

Essential nature of many consumer appliances ensures sales continue to rise

International players dominate due to reputation for quality and extensive distribution

Specialist retailers facing growing competition from internet retailing

Rising demand for easy to use and innovative appliances to boost growth

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Malaysia

HEADLINES

PROSPECTS

Split air conditioners increasingly considered to be essential appliances

Growing concerns over pollution to fuel air purifiers sales

Demand for new innovative products boosted by rising awareness and falling prices

COMPETITIVE LANDSCAPE

Panasonic continues to invest in innovation to maintain leading position

Strategic marketing initiatives help producers attract consumers

Manufacturers respond to rising health and environmental awareness

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Malaysia

HEADLINES

PROSPECTS

Dishwashers still perceived as non-essential luxuries

Focus on premium and innovative models to keep prices high

Demand to remain limited to higher income urban households

COMPETITIVE LANDSCAPE

Dishwashers sales boosted by increasing need for convenience

Producers respond to growing demand for compact dishwashers

Leading players focus on fostering of consumer trust and loyalty

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Malaysia

HEADLINES

PROSPECTS

Home cooking trend fuelling demand for mixers and food processors

Health and wellness trend boosting interest in slow juicers

Prices continue to become more accessible for Malaysian consumers

COMPETITIVE LANDSCAPE

Panasonic benefits from focus on reliability and multi-functionality

Health trend helps Kuvings further strengthen position in slow juicers

Growing interest in high quality food fuelling interest in premium brands

CATEGORY DATA

Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Malaysia

HEADLINES

PROSPECTS

Urbanisation and replacement purchases driving volume sales

Demand for automatic dryers limited by line-drying and high prices

Urbanisation and small housing trend fuelling interest in top-loaders

COMPETITIVE LANDSCAPE

Samsung targeting younger consumers with technological advancements

Panasonic focusing on offering new energy efficient models

Manufacturers looking to attract consumers via new innovative features

CATEGORY DATA

Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Malaysia

HEADLINES

PROSPECTS

Widespread popularity of traditional home cooking continues to support sales

Built-in hobs increasingly perceived as essential by Malaysian consumers

Growing desire to free homes of odours boosting cooker hoods sales

COMPETITIVE LANDSCAPE

Extensive product offering ensures Fiamma remains in pole position

Reputation for reliability and brand awareness key to strong positioning

New innovative offerings help producers attract consumers

CATEGORY DATA

Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Cookers: % Volume 2015-2019
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 103 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Malaysia

HEADLINES

PROSPECTS

Rising demand for convenience fuelling microwave sales

Consumers opting for cheaper and more versatile freestanding microwaves

Shift towards multifunctional appliances

COMPETITIVE LANDSCAPE

Panasonic attracts consumers via affordable prices and wide product range

Strong brand awareness and quality ensures global brands remain in pole position

Manufacturers compete for share via new innovative products

CATEGORY DATA

Table 108 Sales of Microwaves by Category: Volume 2014-2019
Table 109 Sales of Microwaves by Category: Value 2014-2019
Table 110 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 111 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 113 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 114 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 115 Distribution of Microwaves by Format: % Volume 2014-2019
Table 116 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 117 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Malaysia

HEADLINES

PROSPECTS

Increasing maturity and high prices to limit demand over forecast period

Growing consumer image awareness to continue fuelling demand

New multifunctional products help to attract consumers

COMPETITIVE LANDSCAPE

Philips investing in new technology to maintain leading position

Extensive product ranges and distribution ensure international players dominate

Rising incomes and effective marketing offer potential for new innovative brands

CATEGORY DATA

Table 120 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 121 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 123 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 124 Sales of Body Shavers by Format: % Volume 2014-2019
Table 125 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 126 NBO Company Shares of Personal Care Appliances 2015-2019
Table 127 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 128 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 129 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Malaysia

HEADLINES

PROSPECTS

Demand for built-in refrigeration appliances limited by high prices

Focus on new innovative products to attract consumers

Growing focus on offering value-adding and energy efficient features

COMPETITIVE LANDSCAPE

International brands benefit from strong awareness and reputation for quality

Extensive product range and distribution key to success

Commitment to innovation ensures Samsung remains strongly positioned

CATEGORY DATA

Table 133 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 137 Sales of Freezers by Format: % Volume 2014-2019
Table 138 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 142 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 143 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 144 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 145 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 146 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 147 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 150 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Malaysia

HEADLINES

PROSPECTS

Rising demand for convenient and healthy meals boost sales

Demand for coffee machines boosted by developing coffee culture

Sales supported by widespread popularity of home cooking

COMPETITIVE LANDSCAPE

Extensive product range helps ensure Panasonic remains in pole position

Growing competition from local players

Local players also investing in innovation to attract consumers

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Malaysia

HEADLINES

PROSPECTS

More consumers using professional cleaners due to hectic lifestyles

Competition from cheaper alternatives slowing growth in robotic vacuum cleaners

Cylinder vacuum cleaners facing growing competition from lighter models

COMPETITIVE LANDSCAPE

Wide product range and strong distribution key to success of international players

Growing competition from cheaper brands within robotic vacuum cleaners

Chinese brands also gaining share within stick vacuum cleaners

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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