In 2018, consumer appliances in Malaysia continued to record positive retail volume growth, with sales driven by both major and small appliances. As most categories in major appliances have yet to reach maturity, growth was driven not only by the replacement of old units but also by purchases made by new consumers.
The performance of consumer appliances in 2018 was in line with the market’s review period average. Both major and small appliances posted steady growth.
In 2018, large international manufacturers such as Panasonic, Philips, Sharp-Roxy Sales & Service, Kenwood and Samsung continued to account for the bulk of volume sales in consumer appliances in Malaysia. International manufacturers benefit from well-recognised brands which are trusted by most consumers.
In 2018, electronics and appliance specialist retailers remained the leading distribution channel for consumer appliances in Malaysia, dominating sales in both major and small appliance categories such as home laundry appliances, vacuum cleaners, refrigeration appliances, small cooking appliances and food preparation appliances. In most categories, electronics and appliance specialist retailers account for more than half of overall volume sales.
Compared to the review period, major appliances is expected to post stronger volume growth over the forecast period, while the volume growth of small appliances is set to be in line with that of the review period. In major appliances, demand will continue to be driven by the replacement of old units and purchases made by first-time buyers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:
The Consumer Appliances in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.